Category: UX

Wondering what this whole UX design thing is about? We’ll talk about UX strategy, prototyping, wireframing, colors schemes, typography, and all the nitty-gritty that matters to the user experience.

Dark Patterns: The Good, the Bad, and the Ugly

By on June 26, 2017

Dark patterns describe web design features that trick users into taking actions. They are the gimmicks that trick users into opting into services, annoy them with pop-ups, and shame users into taking action. Dark patterns are completely unethical, but some...

Customer Experience: 5 Ways to Make CX the Cornerstone of your Freelance Business

By on May 19, 2017

Ask anyone for the golden rule of business and their first guess at an answer might be: “make money.” Yet, really, the golden rule should be the same one we all have heard time and again – treat others as...

Six Conversion-Boosting Web Design Tricks

By on April 26, 2017

Your website is often the first interaction a user will have with your brand, which is why we spend so much time on emphasizing the impression it makes. First impressions are important, so aesthetics, responsiveness, intuitiveness, and usability are paramount.

The Journey to UX Overhaul Begins with These Simple Steps

By on April 5, 2017

Business has changed dramatically over the past few decades, and making memorable interactions with potential customers is a top priority for companies in a hyper-competitive market. User experience, or UX, is one of the most prominent concepts in discussions about...

30 Common UX Terms Every Web Designer Should Know

By on March 8, 2017

When designing for the web, your goal is to appeal to and eventually convert your audience. But as more tech-savvy users flock to the Internet, it's not enough anymore to simply design based on best practices.

Marketing & Design Tips for Optimizing Your Site for Millennials

By on March 6, 2017

Now more than ever, Millennials represent a key demographic for marketers. This group is a heavyweight in terms of purchasing power, Internet use, social media presence, and tech savvy. Although they get a lot of flack for being sheltered, narcissistic...

Tried & Tested Methods of Reducing Shopping Cart Abandonment

By on March 2, 2017

Shopping carts are tools that are ubiquitous in online shopping, and like shopping carts in physical stores, they can be full of merchandise and left abandoned. Here are several ways to reduce shopping cart abandonment and increase sales.

Exploring the User Onboarding Process

By on February 14, 2017

User onboarding is the process of orienting and familiarizing a first-time user with the environment of your product, giving basic essential directions that will increase the likelihood that new users will continue to use your product or service.