Category: UX Design

Wondering what this whole UX design thing is about? We’ll talk about UX strategy, prototyping, wireframing, colors schemes, typography, and all the nitty-gritty that matters to the user experience.

Why Too Much Design Hurts Positive UX

By on August 13, 2017

Too many cooks in a kitchen is an often-cited problem because it exposes the damage of having too much of a good thing. Believe it or not, the same problem can occur when web design is done with too many...

Tips to Boost Your Site’s Conversion Rate Using Images

By on August 3, 2017

It comes as no surprise that image content is a powerful, indispensable tool for making an ordinary website more attractive for your visitors. Not everyone knows how to use images to increase conversions, whether that means opt-ins, subscriptions or sales....

How to Run a Heuristic UX Evaluation

By on July 24, 2017

User experience development and optimization is a broad field. There are many facets of web design to consider in the development of a website. The factors affecting user experience, or UX, span from content production and page layout to website...

See Your Website as Users do with FullStory

By on July 18, 2017

The best way to learn what makes users tick is to see the web through their eyes. Imagine the experience. You might find that a user is confused by the UI that’s in front of them. Or perhaps you’d gain...

The Key Points to Consider When Building a UX Team

By on July 11, 2017

We are in an era where the term 'User Experience' is still evolving, and enterprises are still figuring out how to fit this piece of the puzzle into their organization's structure.

Building Digital Credibility for a Better User Experience

By on July 10, 2017

The design of your website does more than offer a way for people to find you on the web – it builds the credibility of your brand. Your website’s UX creates brand associations to gain traction with your customers. In...

Dark Patterns: The Good, the Bad, and the Ugly

By on June 26, 2017

Dark patterns describe web design features that trick users into taking actions. They are the gimmicks that trick users into opting into services, annoy them with pop-ups, and shame users into taking action. Dark patterns are completely unethical, but some...

Customer Experience: 5 Ways to Make CX the Cornerstone of your Freelance Business

By on May 19, 2017

Ask anyone for the golden rule of business and their first guess at an answer might be: “make money.” Yet, really, the golden rule should be the same one we all have heard time and again – treat others as...

Six Conversion-Boosting Web Design Tricks

By on April 26, 2017

Your website is often the first interaction a user will have with your brand, which is why we spend so much time on emphasizing the impression it makes. First impressions are important, so aesthetics, responsiveness, intuitiveness, and usability are paramount.

The Journey to UX Overhaul Begins with These Simple Steps

By on April 5, 2017

Business has changed dramatically over the past few decades, and making memorable interactions with potential customers is a top priority for companies in a hyper-competitive market. User experience, or UX, is one of the most prominent concepts in discussions about...