WordPress is one of the easiest to optimize CMS for SEO. Although WordPress sites have the highest possibility of getting ranked on search engines, it doesn’t mean that you should not optimize or work on your SEO friendly WordPress site.

If you are like the many users around the world believing that your default installation of WordPress will get your site on the top of the search engine ranking, you think the wrong thing.

Just like the other sites on the Web, you need to do something to make it SEO friendly.

That being said, it’s not that hard to make your WordPress site SEO friendly. With a lot of themes, plugins, tricks and conventions on the Web, you can do it in a little amount of time.

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  • I. SEO-Friendly WordPress Themes

    How the site was built, have a greater factor on the SEO. When choosing a WordPress theme, it is important to pick an SEO-ready theme.

    But the how do you know if a Theme is SEO Friendly?

    SEO friendly” has been used as a sales term for a long time on the Web; however, if you are not developer or SEO, it is difficult to determine which one is the real SEO-friendly theme.

    Since the SEO (Search Engine Optimizer) is the one who is responsible for checking the on and off-page SEO, it is really important to let SEO check the theme first before buying it. Of course, it won’t be for free.

    However, there are WordPress SEO publishers who already reviewed some the best WordPress themes for free. As a matter of fact, they also created a guideline for SEO-friendly theme.

    You can check SEO Yoast for more details.

    Genesis Themes


    According to Yoast, Genesis Themes are one of the best SEO-friendly themes that you pick from. Genesis WordPress theme framework is being used by some of the known pro-bloggers today, whose sites are ranking well on search engines. Genesis is coded carefully and follows all the schema markups which are essential parts of SEO.

    If you want to find a lot more about Genesis theme in detail, read our recent review about it. Must read if you consider getting this theme and framework

    Some of the SEO Friendly Themes by Studiopress

    The following are some of the Genesis Themes by Studiopress that are highly recommended by Yoast.



    A professional agency theme with confidence and clarity design.

    Key Features:

    • 5 color styles
    • Custom header
    • HTML5 Markup
    • 6 Layout Options
    • Custom Menus
    • Mobile Responsive
    • Custom Background
    • Featured Images
    • Theme Options

    Magazine Pro Theme


    A magazine theme for online publishing with the up-to-the-minute, high-gloss look and feel.

    Key Features:

    • 4 color styles
    • Custom Menus
    • Mobile Responsive
    • 6 Layout Options
    • Featured Images
    • Theme Options
    • Custom Header
    • Fixed Width

    Winning Agent Theme


    With this theme, you can build a personal brand and look great in the process. Winning Agent is perfect for showing off your personality, your community, and your real estate listings.

    Key Features:

    • 4 Theme Colors
    • HTML5 Markup
    • Custom Header
    • Mobile Responsive
    • Footer Widgets
    • Theme Options

    Tips in Picking an SEO-Friendly WordPress Theme

    • Page Loading Speed – A lot of WordPress themes come with a bunch of JavaScripts to make the theme attractive that results in a slow page loading speed. It’s important to check if the theme loads fast before purchasing it. You can also hire WordPress speed expert to help you there.
    • Responsive Design – Responsive designs have a greater factor of increasing traffics than the desktop only websites.
    • User Experience and Site Architecture – Proper layout and placement of elements are also important factors to consider. If you do not consider user experience, you might lose a lot of visitors, especially now that Google is also checking the behavioral metrics on every site.
    • Social Compatibility – Using social media to connect on your site is also important. When articles are being shared on social media, there will be big traffic that will come to your site as a result.
    • Good Code Structure – A WordPress theme that is poorly coded will cause a lot of issues in the future. It will open doorways for hackers to invade the information on your site. It is best to ensure that your theme is properly coded with HTML5, CSS3, JavaScript’s and PHP.

    II. Essential WordPress Plugins for SEO

    When building WordPress sites, the default installation doesn’t come with a complete set of features (SEO, Backup, Google Analytics, etc.gives).

    WordPress give additional feature to your site. It will give you more options beyond the “stock” features of the default WordPress installation.

    Listed below are 7 of the best WordPress Plugins that will help you optimize your site.

    1. WordPress SEO by Yoast


    This WordPress SEO plugin goes the extra mile to take care of all the technical optimization. It helps you write better content. WordPress SEO forces you to choose a focus keyword when you’re writing your articles and then makes sure you use that focus keyword everywhere.

    Key Features:

    • Title tags and meta descriptions
    • Sitemap Options
    • Bing Webmaster Tools
    • Google Webmaster Tools
    • Taxonomies
    • Social media SEO options

    2. Google Analytics


    When you have a website, you want to track how many visitors you have, where they come from, what they do on your site, measure your marketing and much, much more.

    This plugin can do it for you. Adding Google Analytics to your website will inform you to focus on keywords when you’re writing your articles. It will make sure you use that focus keyword everywhere in your article.

    Key Features:

    • SEO traffic sources (including keywords)
    • Geographic data
    • Measuring traffic sources
    • Technical data
    • Content Performance

    3. Broken Link Checker


    This plugin will check your posts, comments and other content for broken links and missing images, and notify you if any are found.

    Key Features:

    • Monitors links in your posts, pages, comments, the blogroll, and custom fields (optional)
    • Detects links that don’t work, missing images and redirects
    • Notifies you either via the Dashboard or by email
    • Prevents search engines from following broken links (optional)
    • You can search and filter links by URL, anchor text and so on
    • Highly configurable

    4. W3 Total Cache


    This plugin is designed to improve user experience and page speed. Easy Web Performance Optimization (WPO) using caching: browser, page, object, database, minify and content delivery network support.

    Key Features:

    • Cache settings
    • Option to minify code
    • Content delivery network settings
    • JavaScript grouping by template
    • Non-blocking JavaScript embedding

    5. Quick Page/Post Redirect Plugin


    This plugin adds an option box to the edit section where you can specify the redirect location and type of redirect that you want, temporary, permanent, or meta.

    Key Features:

    • Works with new WordPress menus
    • Works with new WordPress Custom Post Types (set option on settings page)
    • Rewrite the URL for the redirect so it takes the place of the default page URL (rewrite the href link)
    • Redirect Location can be to another WordPress page/post or any other website with an external URL
    • Import/Export of redirects for backup, or to bulk add redirects

    6. Google XML Sitemaps


    This plugin will generate a special XML sitemap which will help search engines to better index your blog.

    Key Features:

    • Create an XML sitemap
    • Supports all kinds of WordPress generated pages
    • Notifies all major search engines every time you create a post about the new content

    7. Google XML Sitemap for Videos


    This plugin will help you generate Google Video Sitemaps (XML) for your WordPress blog.

    Key Features:

    • Generate an XML Sitemap for Video
    • Includes web pages which embed videos from YouTube

    III. Ways to Make Your WordPress Site SEO-Friendly

    1. URL Structure

    Have you notice that default WordPress installation will generate url like this:

    This URL will not make sense to humans nor to search engine web spiders.

    A URL is meaningful to search engine. Making it readable will make a lot of sense to humans and search engines. A lot of WordPress users forgot to change this on the back-end. There is an option at the back-end under Settings->Permalink.

    2. Titles and Descriptions

    Titles are important factors of SEO. It tells readers what to expect on the rest of the content. Remember that the description is what search engine users will see once it comes up on the Google, Bing or Yahoo.

    Always make sure that your title and description inspire users. Also, ensure that this is really the content of your page.

    3. Header Tags

    It’s also worth mentioning that H1, H2, H3 tags are good to your site’s SEO. By default, the title of your site will be wrapped in an H1 tag. This will inform the search engine robots to its importance to the page. But don’t overdo it.

    4. Leverage Internal Linking

    Internal linking is necessary because it helps your user to check related articles/posts on your site, thus, increasing traffic on your pages. Anchor tags (links) help Google to determine what your other pages are. A good example for this is Wikipedia.

    5. Add Alt Text To All Your Images

    Search engines can’t see pictures. They utilize the alt content to evaluate what the picture is. This will become handy if you’ll add what is the picture is all about. It will also give more indexes on your page and a chance of getting more visitors will increase.

    6. Get the Proper Keyword

    Keywords are an essential part of any SEO campaign, in fact, these are the words search engine users search for.

    If you’ve been wondering how you can start finding a good keyword, you heard about Google AdWords Keyword Planner where you can:

    • Search for keyword and ad group ideas
    • Get historical statistics
    • See how a list of keywords might perform
    • Create a new keyword list by multiplying several lists of keywords together

    7. Integrate Social Media

    Social media play a big role on search engines. Google and Bing now give more importance to the authority of the site on social media. Linking your site to different social media like Facebook, Twitter and Google+ will add more value to your site.

    8. Write the Proper Content

    Content is King

    You might have heard this lot of times already but it will always be true. Search engines love good contents. Websites with good content rank good on search engines.

    But how to write good contents and what are the factors?

    Moz created a guide in 4 steps on how to create a good content that you can check on and might find helpful.

    9. Maintain

    SEO is not just a one-time process but a continuous process. As Google changes its algorithm continuously, you must also learn some new things and update your keywords as well. Learning from others is the best way to adapt to the changes. You might want to follow the people or visit their sites:

    Final Words

    WordPress SEO is not that hard however it is a continuous process. These WordPress tips only scratch the surface. You might find a lot more plugins, themes and tips that can help your site rank well on search engine.

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