Category: Marketing & SEO

Don’t have time to learn how to market your web design business? These articles will only take a few minutes of your time and will teach you the ins and outs of marketing, social media, and selling your business to a new audience.

The Marketing Terms You Need to Know as a Web Designer

Depending on where or how you work, it may not be all that often you get roped into high-level marketing discussions with your team or client base. Even so, there may come a time when a marketing term passes your way that you're not familiar with.

How to Write an eBook that People Will Actually Read

Are you looking for new ways to deliver in-depth content on a topic specific to your website? If so, ebooks are a great way to take your audience deeper into some aspect of your subject matter.

Optimize Your Site for 2018 and Beyond with These Technologies

We may not even be halfway through 2017 yet, but it’s never too early to start thinking about the future. In today’s constantly evolving business atmosphere, it’s more important than…

The Anatomy of an Effective Landing Page

Designing effective landing pages is a powerful and efficient way to attract sales, clients, and income. Also known as lead capture pages, this unique online marketing tool is one of the best ways to convince your visitors to either subscribe to your newsletter, buy your product or register for an event.

Conversion Rate Optimization Tips for Checkout Pages

We look at several user experience elements you can implement on your eCommerce websites to help improve the conversion rates of your checkout pages.

100 Designers You Should Be Following on Twitter

Twitter is a platform for thousands of designers to showcase their ideas and daily routines with each other. From designing projects to inspirational quotes and sharing personal life experiences, everything…

Tools for Tracking and Increasing Your Website Traffic

I know from my own experiences, people are obsessed with traffic, statistics, looking at other sites – tracking their stats and so on. And if there is enough demand, of…

How to Use Google Analytics to Drive More Traffic to Your Website

There are probably thousands of articles on the web talking about Google Analytics. This is all great information, especially for novice site designers and owners. Although the “how do I…

Your Simple Guide to A/B Split Testing

More and more people are becoming aware of A/B split testing and not without reason. Case studies and examples show how greatly testing can improve a site's performance, usability, and conversion.

How To Create a Powerful and Converting Sales Page

In terms of marketing and advertising, however, a landing page is a standalone page different from your website and has been built with a single objective - turn visitors into leads. That is why landing pages are also called sales pages.

How to Fix the Google Over Optimization Penalty

Let me start with a quick introduction to the debate on the Over Optimization Penalty for those who live under some sort of information proof bunker and haven't heard a bit about it.

The History of Social Networking: How It All Began!

Nowadays, one can no longer imagine how to catch up with friends and contacts without social networking. Social networking helped us become closer to our friends, even when they are…