There is always one particular step you would like your website’s visitors to take. It is a step you are always concentrating on the most. It could be your subscribe button, and it could be the follow button or even the buy button.

Whatever that call-to-action button is, always remember that whether people will click on it or not depends on how you make them feel while they are on your website.

You might also like to read about Color Perception, the Psychology of Colors, or howColor Schemes Stimulate Human Senses.

1. Pinterest Has Pinned Loads of Red

Without a doubt, red is considered the hottest color. If you check out Pinterest’s color palette, you will notice straight away that red is their primary color.

Red, often associated with love, is such a strong and dynamic color that it can make you feel very passionate about anything positioned closely around this color.

This color is often seen in clearance and sales promotions, as its intensity creates a feeling of urgency.

Even though this intensive color can leave your visitors excited and encouraged, always be careful. Too much red can turn them off at once.

Use red in your color scheme just to accent your web design. Blend it in a color mix of white, gray, light blue or silver.

Great Example of Red in Web Design

I Bet You Didn’t Know

The human eye sees red when it looks at a light with a wavelength between 630 and 700 nanometers. Light just past this range is called infrared, or below red, and cannot be seen by human eyes, although it can be sensed as heat.- Source

A Fantastic Red Color Palette

10 Associations with Red

  1. Blood
  2. War
  3. Fire
  4. Masculinity
  5. Passion
  6. Seduction
  7. Anger
  8. Force
  9. Energy
  10. Courage

Red Coordinates

Hex Triplet: #FF0000
RGB: (255, 0, 0)

2. Amazon Loves the Strength of Orange

Orange is warm and energizing, but not as intense as red. Orange feels more warm than hot.

Full of energy, this vibrant and friendly color invites people to do something, rather than making them feel pushed or forced to do so with urgency.

Orange is sometimes considered aggressive, in the way it encourages a call to action, like buy, subscribe, sell or follow.

I recommend using orange if after visiting your website you want to leave someone feeling stimulated, cheerful, creative, and full of enthusiasm.

How You Should Use Orange

I Bet You Didn’t Know

Web color orange, defined as FFA500, is the only named color defined in CSS that is not also defined in HTML 4.01. – Source

A Fantastic Orange Color Palette

10 Associations with Orange

  1. Optimism
  2. Determination
  3. Fire
  4. Warning
  5. Autumn
  6. Religions
  7. Endurance
  8. Compassion
  9. Halloween
  10. Organism

Orange Coordinates

Hex Triplet: #FF7F00
RGB: (255, 127, 0)

3. Facebook’s Blue Makes Us Feel Safe

You will find many business and corporate websites use blue tones. This color makes us think about something secure, safe, dependent and full of experience.

Therefore, it doesn’t come as a surprise that every business who cares how they leave their customers feeling in the long term prefers to use blue.

Blue creates completely opposite feelings to red. Blue calms us down and you should not be worried about using it too much. You can easily splash blue all over your web design.

How You Should Use Blue

I Bet You Didn’t Know

A survey taken in Germany and published in 2009 found that blue was the favourite color of 46 percent of male respondents and 44 percent of women. – Source

A Fantastic Blue Color Palette

10 Associations with Blue

  1. Trueness
  2. Friendliness
  3. Magic
  4. Boys
  5. Ice
  6. Royalty
  7. Winter
  8. Police
  9. Sky
  10. Water

Blue Coordinates

Hex Triplet: #0000FF
RGB: (0, 0, 255)

4. Groupon has Some Green Collective Power

Feeling very optimistic right now? Let me guess – You have been looking at something that is green? Maybe it was just a green plant you were looking at, as that would calm you down and make you feel optimistic.

Anyone who is associated with green living or environmental movements will more likely use green at least in some part of their design process.

Have a look at a $100 bill. It is green! Websites like Groupon have a lot of green in their brand, as they are directly dealing with money.

Green is very refreshing and relaxing, leaving people with a feeling of being balanced and inspired. It represents balance and harmony in a design

Great Use of Green in Web Design

I Bet You Didn’t Know

In some languages, including old Chinese, Thai, old Japanese, and Vietnamese, the same word can mean either blue or green. There is no natural source for green food colorings which has been approved by the US Food and Drug Administration.- Source

A Fantastic Green Color Palette

10 Associations with Green

  1. Money
  2. Greed
  3. Growth
  4. Envy
  5. Nature
  6. Spring
  7. Health
  8. Youth
  9. Grass
  10. Hope

Green Coordinates

Hex Triplet: #00FF00
RGB: (0, 255, 0)

5. Yahoo! Splashes a Lot of Purple on their Logo

Purple is very often described using words like imagination, creativity, dignity, nobility and abundance. Stronger shades of purple are more related to spring and romance, whereas darker ones are associated with luxury and wealth.

Purple is used in a variety of beauty, fashion and lingerie products, because purple calms and soothes more than any other color.

It is also considered to be more feminine and romantic than masculine. When looking at anything purple, many people feel that it appears to be artificial, because of the fact that this color can be found in nature very rarely.

Just like red, people can find purple too strong and overpowering, making them feel forced, or pushed, to take a certain action. So it would be very wise to pair purple with other colors like black or white.

Great Use of Purple in Web Design

I Bet You Didn’t Know

In April 2007 it was suggested that early archaea may have used retinal, a purple pigment, instead of chlorophyll, to extract energy from the sun. If so, large areas of the ocean and shoreline would have been colored purple; this is called the Purple Earth hypothesis. – Source

A Fantastic Purple Color Palette

10 Associations with Purple

  1. Wealth
  2. Royalty
  3. Nobility
  4. Sophistication
  5. Romance
  6. Artificial
  7. Exotic
  8. Spirituality
  9. Luxury
  10. Feminine

Purple Coordinates

Hex Triplet: #800080
RGB: (128, 0, 128)

6. 1WD’s Clever use of Monochromatic Colors

Usually, monochromatic colors like white, black, dark gray and light gray should be used as a backdrop in designs with already established brighter and stronger accent colors.

Take a look at our website, 1stwebdesigner – 1WD. We use a little bit of orange as it’s a strong and bright accent color – but only in a good combination with dark gray and light gray. And white, of course (what color is our website’s background?)

Just like birds will always fly, black will always represent modernity, mysteriousness, elegance and power. Whereas grey is a neutral color, representing something very calm and invisible, like shadows.

If gray can sometimes look dirty, then white will create the opposite effect. White represents cleanliness openness, simplicity, and minimalism.

Great Use of Monochromatic in Web Design

I Bet You Didn’t Know

In digital photography, monochrome is the capture of only shades of black by the sensor, or by post-processing a color image to present only the perceived brightness by combining the values of multiple channels. – Source

A Fantastic Monochromatic Color Palette

10 Associations with Monochromatic

  1. Power
  2. Elegance
  3. Space
  4. Softness
  5. Heaven
  6. Peace
  7. Innocence
  8. Pessimism
  9. Depression
  10. Boredom

Monochromatic Coordinates

Hex Triplet: #000000
RGB: (0, 0, 0)

Hex Triplet: #808080
RGB: (128, 128, 128)

Hex Triplet: #FFFFFF
RGB: (255, 255, 255)

What Is Your Favourite Color?

How does your favorite color make you feel? We have looked at the top 5 colors. Now let’s see what colors do to our human senses and how colors can be mixed in a website’s color scheme.

Editorial Team

Written by Editorial Team

  • That would be green! Since i’m into nature i try to incorporate Green on my website as i want the viewers to know more about me. Giving them a glimpse of my true self.

  • I have been struggling with what colors to use for my web design website as I have so many great combinations to choose from. in the end, I have decided to go minimal as you have. No more fuss over colors, I’ll just stay neutral. Thanks for this great post that seems to be timeless.

  • Hi, thanks for sharing the Good :) I use blue color very often because of nothing special reason, but it is my favorite color. Also I love using websites which use light colors like blue. Frankly I’ve never felt safe using those sites :D


  • kari


    Loved the detailing! Though I have never yet designed a website and this is my first foray – I am looking for something in combination of shades of purple and orange – Any ideas or suggestions??

    • James Richman

      Hey Kari

      Glad to see You are yet to design Your first website.
      I wish You determination and self-discipline along the way :)

      Well, yes I can give You some ideas and suggestions.

      I personally like these two orange and purple colour schemes.
      Influenza and Never Ending Love

      Kari Can I Ask You Now
      Why Exactly Do You Like Orange And Purple?
      Is It Because They Are Very Warm Colours Or For Any Other Reason?

      • kari

        Thank you for your suggestions :)

        Purple for its symbolism to the metaphysical
        I wanted yellow for wisdom but chose orange as the shade of purple I am looking at is a pale/light one

  • Trina

    The psychology and symbolism of branding always fascinates me. We are all more impressionable than we’d like to believe. ;) Thanks for the interesting read.

    • James Richman

      Hey Trina

      Thanx for Your comment.
      Sorry for the late reply.

      I am glad You enjoyed this article.

      Yes it really is one interesting and fascinating wold.
      The one of psychology behind brands.

      Can I ask You Trina
      Which one of these colours is your favorite one and why?

  • krishnan

    Hi James ,

    Really awesome article , it is a great reference before choosing call to auction colors for a website
    thank you

    • James Richman

      Ahoy Krishnan

      Sorry for being so late.
      And my delayed reply.

      But as we know.
      It’s better later than never.

      I just checked out Your website CSS Author
      And I really liked what I saw.

      It’s really nice to look at and use

      I Have a Question For You Krishnan
      It looks like there are two dominant colours
      Sky Blue and Bright Red.

      Why did You choose exactly these two colours?
      Are they your favourite ones?

      • krishnan

        Hi James,

        thank you for your reply,

        The reason behind the red and blue is, i really like to see those colors in white bg

        thank you

        • James Richman

          Hi Krishnan

          I see, I quite like those colours myself
          Even though they are very opposite.

          One is more calm and peaceful.
          Where as the other one more alert and hot.

          Let Me Ask You Krishnan
          Did You make the logo yourself?
          I think it’s a great and clever logo.

  • Mitchell

    Wow, I am glad I stumbled across your blog. I am doing research for a class I teach called color theory. I plan on making my students read this article. Really interesting.

    • James Richman

      Hey Mitchell

      I’m sorry for my delayed reply.
      But I guess it’s better later than never.

      At least You had enough time to do your research.
      As well as show your students this article

      And Now I Must Ask Mithcell
      How did it go? Did my article help your research?
      And did Your students find this article useful?

  • Estelle

    Amazingly good post, favorite colors also depend a lot on the country, we notice that some colour would convert very well in some countries and not so good in other countries. I also loved this post you had done:

    • James Richman

      Hey Estelle

      I’m sorry for my delayed
      Better late than never.

      If I think about it I can totally agree with You on that.
      And looking through the internet I did find many great examples.

      I haven’t done a proper in-depth research about it.
      But I think I certainly should.

      What About Yourself Estelle
      What are Your action colours in Your country?

  • chris r

    I would like to thank you for this article because it will help me with my own website design. I knew that the colours used in a web design were important for things like branding and things but I never really realized that a specific colour could have such an impact. Hopefully this works for my site and thanks again.

    • James Richman

      No Problem Chris,

      You have really noticed the message I was delivering by writing this article.

      Not only you can make your website’s visitors feel different, by choosing different colours, but …
      … but also unconsciously influence their decision to make a certain action.

      What two colours Chris would You say are your most favourite ones and why?

      • chris r

        Well in the real world and in the web design world I have two very different picks for favourite colour. In the web design world I, many times, try and go with colours in the blue colour pallete because to me it seems like an honest mixture and instead of jamming a message down a visitors throat it leads them to it. In the real world I am a fan of orange just because there are so many different variations and from different angles and a bit of glare can look like a a whole different tint of orange.

        • James Richman

          You Are So Right Chris.

          I totally understand where You come from, as monochromatic and blue are my favourite colours.
          Many times I really have felt that bright red or orange is too pushy.

          Whereas in in the real world orange would make me feel very happy and energized.

          I wanted to ask You Chris, don’t You sometimes feel that blue is a bit too easy and cold?
          Don’t You feel like You would like to mix it up with some more screaming colour?

  • Very nice article, thank you. While none of this is new to me as creative director (except some of the “I bet you didn’t know”, good ones!), your points were refreshing and extremely well written. Congratulations for that.

    As for my feedback. Well, nothing to add here, I mostly wanted to chime in and support your argument for considering the right color palette for the job at hand. This is something we spent a lot of time on at graphility, when planning our rebranding. Since then, most people think our website is clean, professional, minimalist, and elegant — we opted for monochromatic with slight accents of red, mainly. I would love to read your opinion on it.

    Cheers, and keep up the great writing job!

    • Mr James Richman

      It was my pleasure Hector,
      And it meant a lot to me to hear, that you enjoyed reading my article.

      Regards your Graphility’s colour pallette you’ve chosen, I must say monochromatic and red most of the times do mix with each other very good.

      It makes such a good contrast, considering that for an instance grey is more like a one of those less important colours, whereas dark red is blood colour, bringing up associations like pulse and vibrancy, and therefore bringing everything that’s around it live.

      Even though, as I noticed this dark red is your action colour, that’s been successfully used for many call-to-action elements on your website.

      Unfortunately the whole website in general feels like something heavy on my shoulders.
      And I know exactly what it is that makes me feel so, Hector!

      It’s because, in my opinion your website’s background is already quite dark and then everything on it, is black. (except only ONE single link on the front page)

      What if You tried to liven up the background with a touch of red tones, as well as few font changes?

      Here is just a quick sketch.

      • Good to read your feedback, James. That said, I would very much like to see your sketch, but the link cannot be accessed (Error 403 forbidden). Feel free to repost or PM me on this. Thank you.

        • Mr James Richman

          Sorry Hector, it should be working now

  • Russ

    Hey guys,

    I hadn’t thought too hard about the “deeper” meanings of my colour choices, but we predominantly made use of a “Burnt” orange look. At the time as feeling it was inviting, it’s not too bright or glare’y on the eyes, but also gets the attention and allows the use of a nice range of contrasting colour without being “in-your-face” and works well with grey-scale or white space and accents.

    We also went “side-ways” with our primary domain name, our marketing tag-line was that we wanted the visitor and customer to feel a part of our organisation, so we devised “Go Ahead, hotmango me” and used the .me TLD. To some degree, this also works in advertising and end-user recognition, whilst being easy to find amongst the herds of other businesses in our market.

    • Mr James Richman

      Hey Russ,

      I really like Hotmango’s burned orange shade, as it feels just right. Not too bright and not too dark.
      The only thing is my eyes would seem to like a bit more of green splashed around in some areas.

      Your marketing and branding will work so good with your domain Russ.
      I’ve always been very interested in very good branding so “Go Ahead, Hotmange Me!” with your domain is one amazing idea.

      You’re a great example on how to find a great solution even if You haven’t got a top-notch accessories (like .com domain, which everyone is going crazy for)

      Let me ask You Russel who came up with Hotmango’s slogan?

      • Russ

        HI James,

        thank you for your very kind comments and yes, now you mention it, I definitely agree with you about maybe more green splashes, I will have to look in to how to work that in, thank you for the great suggestion, it hadn’t crossed my mind to further utilise the green.

        As for the slogan and domain choice, I would love to take credit fo rit, but it was really a very “organic” thing that came out of the group, whilst we were working on our business and marketing plans, we were struggling a little with how to “gain” an edge in a busy market segment and after a few scotches and some really wild idea’s (maybe driven by the scotch) this started to form and just took hold… The more we “worked” it in our minds the more we expanded it’s reach, so we have now found that all though we know and appreciate search engine ranking is important, in this case it struck us that the combination of the domain name and slogan being an exact “english language” match actually benefits us more and makes us number one in our own segment, as long as we promote the slogan as much as the domain.

        Thanks again for taking the time to review the site and especially being willing to comment also.

        • Mr James Richman

          Russ, no problem at all,

          We aren’t here just to write an article and then bugger off. We are here, to care about everyone, who takes their time out of their schedule just to read our articles and share their thoughts with everyone.

          So taking the time for you and having a nice juicy chat with you is the least I can do Russ.

  • isuru

    As a beginner web designer, one major issue I always face is selecting a matching set of color when creating a new site layout. This article has inspired me to look deeper when it comes to color selection.

    • Mr James Richman

      Definitely Isuru,

      Science of colours is much, much deeper than we see every day.
      It’s for a good reason why there are so many books and studies only about how colours can influence us.

      So I guess You’ve been struggling so far to come up with a good enough colour combination palette?

      What kind of colour schemes have You been using so far then Isuru?

      • isuru

        Hello James :)

        I started freelancing pretty recently. Currently I’m working with two clients. One of them is an organization and their required colors were a dark shade of blue, a lighter blue and white. See here. I didn’t have to worry too much about that one though. It looks pretty decent. To my eye at least.

        The other client’s colors are a bit hard to match. They want blue and green. These are the two shades I’m using in the first demonstration layout for now. They informed that they will provide me with the correct ones soon though.

        This article opened my mind and I did some search on this subject matter and came across this site! It looks promising. I’m hoping to make use of some more tools like this in the future to come up with better results.

        Thank you for the reply James. Appreciate that. :)

        • Mr James Richman

          Nice one Isuru,

          I really like the dark shade of blue, a lighter blue and white colour palette. It should be really easy to use and make it look pleasant to everyone’s eyes.

          The second one seems to be tough one, unless you use green just to accent certain parts of the website.

          Could it be action links/buttons, or could it be any sort of second importance areas like logo slogans or background elements.

          Just like it has been done quite successfully right here!

          I have seen the tool you found before and yes, it seems to be quite useful.

          The other day I stumbled upon COLOURlovers and their Colour Palette Search Tool.

          Isuru do you mind telling me how did you decide to start a career in web design?

          • isuru

            I replied to your email. I hope you don’t mind.

        • Lloyd Solares

          Hi Isuru,

          As a designer I feel obliged to stretch out my hand to you about Blue and Green. One of my favourite blue and green combination is the Wachovia logo. unfortunately their site is not live anymore since Wellsfargo bought them. But i bet you can still find their logo on Google.

          Hope this helps.

          P.S. Nice article. Kudos to 1sWD. Keep it up guys!

          • James Richman

            Thanx a lot Lloyd,

            I just checked out the Wachovia logo You mentioned in reply to Isuru.
            To be honest with You I it’s not often when I like green and blue combination.

            And not surprisingly this isn’t an exception.
            I guess those white lines mixed in, help two look at it easier, but still…

            Well, it kind of feels out-dated to my eye.

            Don’t You feel Lloyd, that it seems not very future-proof ?

  • James,

    I enjoyed your article. I actually chose my website colours in reverse. They weren’t picked because I liked them, but for the aura or image they convey. Before I started, I wrote a fairly detailed business plan for my project. I am a solopreneur consultant helping clients to raise equity capital for business expansion purposes.

    As I require clients to prepare a comprehensive business plan, I could hardly not have one of my own, could I? Some time back I discovered an article similar in style to yours that spelled out the effect on readers of particular colours. So in my business plan, I covered the selection of my trading name, tag line and corporate colours for various functional activities, including my website (which incidentally is not quite finished),

    This research led me to orange on black as the primary view. However, I have had to use contrasting colours here and there simply to break the one-dimensional look. Your article however has reinforced my colour decision, but time will tell if I am successful

    • Mr James Richman

      Wow Graham, my eyes feel a bit confused right now.

      I checked out your Chiron The Business Doctor website and it really is completely different than any other website I’ve visited.

      My eyes still haven’t managed to recover from what they just saw.

      I must agree with You, that only time will be able to tell whether it will be your success or failure.

      All the respect to Your choice…
      But I am still left wondering Graham why, ouh why did You choose such colour palette for Your website?

  • bayu prasetyo

    Thank you sir,,
    I think i was got inspiration to use that template to my blog
    looks friendly blog

    • Mr James Richman

      No problem at all mate :)

      As I’ve noticed on Coffee Mix, You’ve fallen for blue, is it?
      If so, why exactly blue and not any other colour?

      • bayu prasetyo

        because i think blue is friendly sir, and i want visitor in my blog feels like my familar when they visit my blog. Or you can recomended the color that suitable for Cofee Mix?

        • Mr James Richman

          No, no Bayu, blue is good enough colour to make visitors feel calm and bring up the trustworthiness feeling about your website.

          But I think, that because also the background of Cofee Mix is blue it makes me feel a bit sleepy too.

          How do you feel about splashing on a touch of more vibrant colours like orange or the same brown You’re already having?

          • bayu prasetyo

            yeaaah,, i think i want to change my blog colour with the orange one….
            Thank you with your recomendation sir..

  • Sabrina Clough

    Well, written article!I wanted to say that I’ve really enjoyed browsing your blog posts. In any case I’ll be subscribing to your feed and I hope you write again soon!

    • James Richman

      Very glad You think the article is well written, makes me feel special. I tried my best!
      And by subscribing to my updates You make me feel even more special :)

      Since we’re having a nice chat about colours here, I’d be happy to find out Sabrina what do You think of 1WD’s monochromatic colour use?

      Isn’t the whole design of 1WD aimed more towards simplicity and minimalistic approach? (I personally love it)

  • Morris

    James, this is a fantastic post. Love the break down of each palette. Big fan of the orange palette.

    • Mr James Richman

      Well, glad You enjoyed reading it Morris :)

      I already assumed orange is your favourite one after checking out your Mth° website.
      You’ve used orange as your websites action colour quite successfully, but do You actually know why it is orange that made it all the way to the top of your favourites?

      Is it that warm association or something else that makes You want to like it?

  • adoumas

    Great Blog!

    very useful when you want to design websites for clients.

    • Mr James Richman

      Hey Alex, I’m really happy you find my article useful :)

      It’s not often when I can find websites with good white implementation in their web design (except their background, of course )

      But I like the way You’ve used white in adoumas’ web design.
      And also, I think your logo is very, simple, but yet so awesomely unique, it really is truly interesting.

      So Alex If I asked that blue is your favourite colour… Would I be right?

      • adoumas

        Thx for your feedback!

        Yes my fav color is blue. But i like this colors to. Green, Purple, Orange.

        When i build my website i use different color combinations whith green and orange but after a lot of working hours on the site the blue where the most relaxing and easy fot the eyes. the orange was to aggresive and the green so confused…

        • Mr James Richman

          Where business website or any sort of portfolio content I also like blue, as the main concentration then is on the work You’ve done not the colours of your personal website’s overall design.

          So Alex what type of websites would You usually design yourself using green, purple and that strong orange and what are the hottest colours Your clients often ask for?

          • adoumas

            In greece we have the problem called “Clients”. Clients dont really know what they want and they dont trust us to build something minimal and new. They think that web is “press” so they load it with info. The color themes that we use for our clients are based on the branding of the client.

            for example GoldenHall The Brand was Gold, Black, White so we used these colors. This was made back in 2008.

            another example Altis The Brand was green from the color of olive so the site looks like a olive tree :P

            I love my job (Front End Development) but clients dont give me the opportunity to build something new and fresh using CSS3, Ajax, Responsive etc.

  • Very informative article. Thanks for share.

    • Mr James Richman

      No problem Abhimanyu, It was my pleasure.

      By the way I noticed how nicely done your Punjabi Hunt Mockup using monochromatic tones with a little mix other colours.

      Do You Abhimanyu often use monochromatic colour palette in your designs at all?

      • Abhimanyu Rana

        Thanks Sir, I really appreciate your feedback about my design. And yes, i often use monochrome color palettes in my designs, to make them more clean and has a quality of cohesiveness with the way of using colors.

        • Mr James Richman

          I definitely got to agree with the fact that monochromatic colours almost always leave clean and stable feeling.

          But Abhimanyu have You ever successfully some very mad two-colour combinations bright purple and blue?

          • Nopes! Not yet. But may be in my next freebie or my personal work. Thanks for advice sir.

  • I really enjoyed this articles and the chosen colors. And like the color you choose here in this article.

    My favourite colour is same red that you use on the top of this website.


    • Mr James Richman

      Sureh, surprisingly enough I haven’t really met many people who like red, as it makes peopl feel overpowered, pushed and forced.

      Still, whenever I get to meet someone with red as their favourite colour, they get so passionate about it, yet not many can really explain to me why they like it so much.

      So maybe You can change it now, by describing it to me? Describing Your feelings, why is red your favourite colour Sureh?

  • Richard

    Awsome post! Good color choices!

    • Mr James Richman

      Thank You Richard,

      I just checked out your Optimus Online Marketing website and to be fair I quite liked your black, blue and a bit of gray and white combination.

      Your website makes me feel sort of calm, as well as makes me want to sit down and start reading anything You have written on it.

      So because of those easy and relaxing(like blue), yet strong and elegant (like black) colours, your content really jumps into my face.

      Definitely good colour choice.

      But I’d really like to hear Richard why did You choose these colours and have You had any other feedback about the colour choice in your website design?

      • Richard

        James – Thanks for your feedback! I have always liked the blue because it looks professional. I’m actually working on re-designing my website. I’m choosing a different color scheme. Although, I really like the blue and the combination I had, I want to experiment with other color choices. I haven’t had any feedback yet, but I’d appreciate it if you can be the first. Thanks ! :)

        • James Richman

          I’m quite a big fan of monochromatic and blue myself, but even though they look professional, strong and elegant, blue on its own can feel quite cold and distanced.

          That’s why I suggest using something as bright as red or orange, to accent some parts of your website.

          And by the way that’s exactly the colour palette I’m currently using for a project I’m working on now :)

          I’d be glad to see Your redesigned websites final version Richard :)

  • Casey Dennison

    I really enjoyed this articles and the chosen colors. There was a study that showed there really is no one color that gets the most or highest click through. You have your passive colors, and your actions color. Your action color ie, red, blue, purple, green or whatever you want, as long as you can differentiate your action color from your passive.

    • Mr James Richman

      Never heard of that research before, but it really sounds like a great research
      I would definitely like to read it, will have to try to find it then.

      But then Casey, what colour do You feel would be your action colour and what colour would be your passive one?

      • Casey Dennison

        Hey Mr. Richman, here is a post I recently read about it.

        It’s actually called the Von Restorff effect and you can read about that here :

        It’s an interesting read, nonetheless.

        Anyone of the colors mentioned in your post could be an action color. Your passive colors would be stuff on the page such as the font-color of your post.


        • Mr James Richman

          That’s a one brilliant article by Derek, isn’t it?

          It really made me think mate. I shall do some good research into that and have some experiments done, cos now because of You I’m hooked on this topic, thanx alot :)

          I really liked what he said about how he trains his readers to get used to certain colour as his action colour.

          But then Casey don’t You think, even though You can make your readers used to a single colour as action one, any of those colours I mentioned in my article would actually make them readers have different feelings about that action button or link?

  • Lesley Yarbrough

    Hey James,

    Lesley from the COLOURlovers team here, great job on the post. Just wanted to leave a quick note regarding the color palettes you used, we’d really appreciate it if you could give credit to the COLOURlovers members that created them. I recognize Giant Goldfish but I don’t know the others off-hand. Thanks so much, we look forward to sharing this article with our community. :)


    • Mr James Richman

      Hi Lesley,

      I really appreciate what You just did.
      That’s the only way people can learn from their mistakes, fix them and apologise for them.

      Because at the end of the day I’m just a human being I make mistakes too, therefore…
      I Admit It Was My Bad And I Apologise For This!

      All the credits now have been added so hopefully we are fine now Lesley :)

      Mr James Richman

      • Lesley Yarbrough

        Wow, that was a quick turnaround, thank you James. :) As a blogger myself, I definitely understand how it goes. No hard feelings whatsoever.

        Thanks again, the post looks great!


        • Mr James Richman

          We tried to get it sorted as quick as possible.

          And as always, teamwork played big role, more specifically I’d like to thank 1WD’s owner Dainis for his fast reaction and understanding.

          Hope To Hear From You In The Near Future Lesley.
          Mr James Richman

  • Rean John Uehara

    Another nice read, Mr James! I had fun reading this, inspiring to the point that it makes me want to design one right now.

    I love blue and orange, or blue and yellow, there’s something in this combination that makes me think that everything’s calm and elegant. Of course it won’t probably work if applied generously throughout the page. Another is black and orange, just like 1WD’s logo. It definitely brings out each others’ characteristics.

    Looking forward to your next post! :D

    • Mr James Richman

      Rean my friend,

      Inspiration is something amazing, especially when different people can inspire each other.

      Thanx alot for Your kind words mate.

      Out of the 3 two-colour combinations You mentioned I personally do prefer black and and orange.

      Somehow it reminds me of bees, which instantly brings in mind associations like speed, target, hard work and bravery.

      I think black and orange would definitely be the right colour combination for moto sport or any other sport related content.

      And by the way, while talking about these two colours I remembered a video on YouTube that made me feel like I want to fall in love with black and orange forever.

  • SAiNT

    very interesting article, and i’m glad to find out that we have the same favorite colors :-)

    • Mr James Richman

      I always find it interesting to meet someone with the same taste of design.

      SAiNT Has monochromatic colour palette always been your favourite one?

      And can You actually feel and understand exactly why it is, that black and white are so close to You?

      • SAiNT

        well, since you asked, i’ve always saw “black and white” as something limitless, countless…
        Black for me is not even a color – it’s an absence of a color… simple void.

        and that’s how i try to use it most of the time, although it can be very beautiful and elegant.
        In web-design, I disliked white because it’s so heavily overused (even though it is a basic color), i don’t recall a case where i would use plane white… always try to add something to it, just not to look like everybody else. :-)

        I bet “black and white” debates can take more time than all other colors combined :))
        and it’s great…

        • Mr James Richman

          Black-n-White debates can definitely take a lot of time, but as You mentioned – it really is something great.

          SAiNT when You visit websites with monochromatic color palette don’t You sometimes catch yourself thinking: “Right, this is not one of those fancy-flash-colourful websites I can see everywhere, so clearly these guys have prepared something else for me instead to catch my attention (most of the times, which is brilliant content)

  • Robert

    Great blog James, very informative. Just creating a new brand for a client and this gives me lots of ideas. Thanks!

    • Mr James Richman

      I’m very glad Robert, to hear You enjoyed reading it and found it useful .

      Every time I get inspired by someone, I’m looking forward to the next time when I can inspire someone.

      So looks like this is another one of those moments, when someone makes me feel great, just by giving their feedback.

      So Thank You For Making Me Feel Great Robert! :)

      And let me ask You, what colour palette are You going to use for your client’s branding?

      • Robert

        James, thanks for reply. I’m not sure what we’re going to use but might have to consult with you :)
        p.s. If you’re a lover of black and white, check out our site ( :)

        • Mr James Richman

          Yes, sure thing Robert – I would definitely do my best to help You!

          I checked out your site and I quite like the way You guys have used black and white colour palette, but I would like Your logo to stand out a bit more though.

  • Mr James Richman

    My favourite colour?
    I’m quite in love with black and white.

    Because simplicity and minimalistic, balanced lifestyle is something, I’m very passionately trying to bring into my life’s daily routine, it’s quite obvious why those two are my favourite colours.

    How it makes me feel?
    Well, doesn’t it just feel nice to look at a white piece of paper/web page with a black text written on it? It feels, clean, strong, respectful and full of self-believe.

    I truly believe, that all of those, who choose black on white are the ones who have got something valuable to say or show.

    It is so valuable and respectful that there is just no need to draw someone’s attention by having fancy colours splashed all over.

    They know – It’s what they’ve got to say, is what draws people to them and keeps them glued there.

    I can’t wait to find out what’s your favourite colour and how it makes You feel :)