Shopping carts are tools that are ubiquitous in online shopping, and like shopping carts in physical stores, they can be full of merchandise and left abandoned. Here are several ways to reduce shopping cart abandonment and increase sales.
Now more than ever, Millennials represent a key demographic for marketers. This group is a heavyweight in terms of purchasing power, Internet use, social media presence, and tech savvy. Although they get a lot of flack for being sheltered, narcissistic and entitled, they are smart, aware, and ambitious.