So, are you designing a logo? Alright! That sounds awesome, doesn’t it? And easy too!

Really? Did we just say “easy”?

If you think logo design is an easy process, trust me, that’s a misconception. To begin with, a logo is not merely some colors, fonts and fancy lines put together. It is a brand’s identity, to the extent that, more often than not, a logo is more identifiable than the brand’s name!

Logo Design Tips: How To Design a Logo

Logo Design Tips: How To Design a Logo

For an entity so important, the design process requires thinking, artistic inputs and systematic planning. In other words, you don’t simply sit down and draw a logo while watching your favorite anime series.

If that is the case, how does one accomplish the creation of an awesome logo? We shall attempt to answer this very question in this article.


Table of Content:

  1. 10 Logo Design Tips
  2. The Difference Between Timeless And Classic
  3. 15 Good Logo Redesigns For Famous Companies
  4. 11 Awesome Flickr Groups for Logo Design Inspiration
  5. Easy Logo Creation From Bitmaps – Quick Tutorial

10 Logo Design Tips – What to Consider When Designing a Logo

Now, I have divided the article into two parts (because one is too mainstream): the first part talks about things that you should do while designing a logo, whereas the second one deals specifically with things you shouldn’t. Sound good? Well then, let’s start!


1. When Designing a Logo Make Sure It’s Simple

There are a million ways I can tell you this, but, again, let’s keep it simple: Be simple!

Point is, that a logo is not exactly a testing ground for your illustration and typography skills. It is more a test of your design insight and presentation sense. Let us look at the logo of Nike for that matter:

Most of the time, the logo doesn’t even require a caption or the brand’s name. But we know it is Nike the moment we look at it! They can use it on sign boards and pamphlets, and even stop using their brand name altogether, we still will not be confused about the brand’s identity. That’s simplicity for you!

A complicated logo is not only difficult to identify, but also repeatedly fails in engaging the audience. A logo is an emblem, not a manifesto. Thus, it needs to be kept simple.

2. Make Your Logo Design Appeal To Different Audiences

Be it design, art or even writing, flexibility and adaptability go a long way in helping you succeed. To put it in other words, one needs to be dynamic and not static. Being rigid in logo design only leads to no scope for improvement and/or innovation, and when innovation dies, the design also dies.

A logo has to be dynamic. This does not mean that it has to change every week, but it should have a flexible approach. Companies expect their logo to appeal to a diverse spectrum of users. With such diversity, the audience is bound to have different types of tastes and preferences. A rigid logo means if you hate it, you hate it! That does not work in design.

3. Make Sure Your Logo Design Is Versatile

Being versatile goes a long way in making a logo design popular. If your logo is such that it looks great on posters, but horrible on coffee mugs, it will never achieve popularity.

Further more, if your logo is a slave to a color scheme, it cannot be called a good logo either — what this means is that a logo should look good even if it is displayed in black and white, or a set of colors that are not part of the original or actual design.

Take a look at Apple’s logo, for instance, that can look good irrespective of the color scheme. This is versatility in logo design portrayed at its very best!

4. Don’t Copy, Inspire – Design a Unique Logo

This is one of those oft-said but rarely followed tips. How does a logo rise to prominence as a brand’s identity? Simple! By being uniquely identifiable.

Again, let us turn to Apple’s logo. To put things into perspective, here is a simple, perfectly awesome, good to eat, chemical-free and absolutely healthy apple for you:

Here’s an absolutely healthy apple for you:

Seems tasty? Probably. Seems unique? Nope!

Now, let’s take a bite out of it and see what we get:

Ah………now that’s unique!

Literal interpretations apart, I think the point is clear. As you can see, a minor change has transformed an otherwise dull apple into one of the most iconic logo images today! This is how one achieves uniqueness: instead of trying too hard, the aim is to think out-of-the-box, and bring mundane objects into the mold of uniqueness.

To be frank, this is the real test of your creative abilities.

5. Make Sure Your Logo Design Has A Story To Tell

Every logo has a story to tell. If you view a logo as mere artwork or a pattern of lines and/or text, you will not be able to unravel the deeper meaning behind the logo. Ideally, a good logo has two stories to tell: one, the obvious one, and second, the hidden one.

Generally clients will come to you asking for a cool and mind-blowing logo. “Cool and mind-blowing” does not mean Superman here (though if your logo has superpowers, such as the ability to fly or prepare coffee, +5 points for that!).

Basically, if you can show your clients that the logo you have designed is not simply a shallow piece of artwork but consists of deep thinking and meticulous ideology, they’ll love it, even if it is something simple.

Talking about meaningful, let us take, for example, Toyota’s logo.

The logo is not simply three distinct ovals with a fancy ‘T’. According to Toyota, each of the three ovals has its own meaning; the center ovals (overlapping) represent the faith and trust between the company and its customers, whereas the outer (encircling) oval represents the global expansion plans of Toyota.

The negative space complements the encircling oval by expressing the infinite reach of the company and the overall logo, put together, represents a steering wheel which is, obviously, symbolic of cars.


5 Logo Design Tips – Avoid These Mistakes When Designing a Logo

Now, I have divided the article into two parts (because one is too mainstream): the first part talks about things that you should do while designing a logo, whereas the second one deals specifically with things you shouldn’t. Sound good? Well then, let’s start!


1. Do Not Underestimate Color In Your Logo Design

Colors form the essence of any visual representation. Often times, designers tend to overlook the importance of a judicious use of colors (this can probably be attributed to the misunderstood notion of ‘clean’ design wherein the only permissible color is the white space).

Pictured: Logo for eSettlement Solutions

Colors have the power to affect feelings and emotions. Ideally, your choice of color should be made on the basis of the target demographic of customers. Consider the age, gender and cultural orientations of the target audience, and couple it with your artistic creativity, and you’ve got a killer color palette for your logo already!

2. Do Not Over Innovate: Don’t Fall in the Cool Logo Creation Trap

This point works along with the “Be Simple” rule above. Innovation is a wonderful thing; you can work around, experiment, and come up with the killer idea for your logo. This is how artists work!

However, everything has its own share of limits. You innovation abilities definitely are limitless, but their practical usage is often a victim of the innovation possibilities that are provided by a given product. Excess experimentation can result in a logo that is gorgeous to look at, but is not identifiable with the company itself. Remember: a logo is not an art masterpiece.

Instead, your aim should be to make the logo both identifiable and easily associated with the brand. At the end of the day, your design should be something the customers can identify and the company can ‘own’. If you can accomplish that, your logo design is a success, irrespective of it being generic or innovative.

Take a look at Opera’s logo, for example. Just a red ‘O’, and people know that it belongs to Opera. Innovation lies here in the shape of the ‘O’: the flat-bulge (I wonder if that’s an acceptable word to describe it), and that’s it!

3. Don’t Underestimate Custom Typography In Your Logo Design

The first part, yes. But the second part, NO.

When it comes to logo design, your typeface should be unique. A custom hand-drawn typeface is way better than most gorgeous fonts anyway.

“I know it! Nothing can match a gorgeous and drop-dead beautiful font, and since there are thousands of them out there, I just have to spend time choosing which one to use!”

If nothing else, it keeps the design plagiarists at bay (because if it is not a custom typeface, once your font is discovered, your logo will be ripped within minutes). Thus, custom lettering should be the preferred way.

Plus, custom lettering is far more identifiable in a logo than a font that you purchased and/or downloaded off the internet. Remember Coca-Cola, anyone?

4. Do Not Be Predictable: Create Smart Logo Designs

Basically, make sure your logo is worth-watching (and, like I said above, tells a story). On first look, your logo should convey the brand’s identity. Nothing too loud though, such that if your logo is about a firm that makes umbrella, it shouldn’t shout out “RAIN”.

[tip]Note: This does not mean you should surprise your clients by increasing the design cost at random or by postponing deadlines.[/tip]

Thereafter, on a deeper look, your logo should also be suggestive of something: again, if talking about an umbrella firm, it should be suggestive of weather, but refrain from mentioning rain or sunlight (generally speaking, that is, as there isn’t a norm for this).

Let’s turn our attention to the Lion Bird logo. Look at it, and tell me what do you see on first look? A colorful bird, with the brand name, right? Now look closer. You’ll see that if you stare at the bird’s feet, a lion’s face is visible within the logo. Neat, eh?

If you stare at the bird’s feet, a lion’s face is visible within the logo.

5. Top Logo Design Tip: Don’t Fall For Cliche – Be Different

Quick, recall the number of logos you’ve seen that employ either Helvetica or Papyrus.

When it comes to logo design, it pays to be unique (already discussed the reasons in the first segment above). Logo design, just like any other variant of design, has its own share of trends which keep falling in favor and out of favor over time. It makes sense to steer clear of cliches and give your clients the unique logo that they expect from you.

[tip]Now, if you are looking for more logo inspiration, you should check out our latest article – 350 Simple, Smart Logo Ideas And Examples.[/tip]


The Difference Between Timeless And Classic

When a designer goes about creating a logo, the first thought that should always come up is the hope to create a logo at a high enough level that it could still be used decades from its creation. Despite that being the common hope, there are two different ways in which how a logo can transcend time and use.


These two types being known as timeless and classic. Now logo designs that are fortunate enough to be qualified for either of these categories have many similarities, so much so that it is easy to confuse the two. Before going into the two highest level of acclaim a logo design can get, we first need to do a quick run through on the basics.

The 4 Basic Logo Design Types

No matter how you design your logo, with whatever inspiration you can think of, it is going to be classified as one of these logo types. Having the knowledge of these different types improves the quality of your design by providing more direction into what your best route is for your logo when considering the company or group it represents.

Emblem Type

An emblem type logo is one that incorporates the companies name within the design.

Examples:

UPS

Letterform

In this type, the logo is created by using letterform design(a letter’s shape) to create a symbol.

Examples:

Roger Federer

Associated Press

Text Type

A text type logo only utilizes letters and in some instances typographic design is incorporated.

Examples:

Visa

Representation Type

In this type an image is used as a pictorial representation of the company. It can also be representing its reputation, perception, or attitude.

Examples:

Shell

Apple

Important Things To Keep In Mind

  • Always convey your message first.
  • A proper color scheme can make or break a logo.
  • Make sure that it is easy to understand.
  • Your logo should be adaptable, needing no changes for any environment.
  • Don’t let the creative in you try to make the design overly complicated.

Okay now that we have covered the basic logo design types and went over some of the important things to consider when designing a logo, we are now ready to take a look at what timeless and classic logo designs are and how you can achieve this acclaimed status.

What Is A Timeless Logo Design?

A logo that has reached the status of being timeless means that it is able to maintain the same high level of acclaim long after its creation. However, logos in this category also need minor alterations occasionally to remain relevant as the years go by. These alterations could be anything as long as it makes a change, but the base structure is never altered in any way. For example, lets take a look at the logo of MTV.

Original MTV Logo.

As you see above, this is a very well designed text type logo. It utilizes a great color scheme for the loud, brash, unruly, and whatever other youthful rebellious urge all teens and young adults have.

Now take a look at the original logo of MTV, and then take a gander at the current one. The current one has a heavier font weight for the letters involved, the t and v are less playful, but the most noticeable and important change is the removing of the music television from the logo.

As mentioned earlier, the most important thing a logo is responsible for is properly conveying the identity it represents. The music television tagline that was once at the bottom of the logo had to be removed, because MTV has become known more so for reality TV than actually playing music. That was the only mishap played by the original logo, assuming a company called Music Television would continue to have a network comprising of mostly music related content.

What Is A Classic Logo Design?

There isn’t that much difference between a classic logo and a timeless logo. The only differentiating factor here is that a classic logo will never come across the need for a change because it complies to one of the top important things to be considered when designing a logo.

This being adaptability. The logos that are able to be apart of the classic group have designs that can adapt to any type of environment you can think of, and it still will be able to do well. Let’s take a look at the ABC logo, probably the most iconic classic logo.

ABC Logo

Everything that can be said about this logo, has already been covered for awhile now. This logo is simplicity at its best, and won’t be seeing any changes coming its way.

How To Design A Timeless or Classic Logo Design

By now your probably wondering what is the best method to go about for achieving a logo design that can be categorized into one of these two categories. Well its a lot easier than it seems, and here are some tips to help you with that.

  • Always have the represented organization’s desirably perceived attitude, or message, showcased
  • Never overlook adaptability. Your logo should look just as good in your original color scheme as it does when stripped down to black and white.
  • Focus less on the type of industry the logo is being designed for. If your focus your design for a particular industry, and try to approach it with incorporating that vibe into your design, than it won’t be able to go beyond that industry.
  • Don’t be afraid of trends. In essence, a trend is simply an original style or technique that just became popular. You’re a creative, put your own spin on it.
  • Embrace your own design style. How do you expect to get the best results when your competing with your natural inner creative?

15 Good Logo Redesigns For Famous Companies

As we realize that we are now living in the Brand Era, where everything is branded and labelled we are more concern to companies we believe can help us, shops where we can get our supplies, or websites we trust to keep our data or information securely. This is how a company’s logo appeal as the first thing costumer will consider to trust or not.

Among thousands of logos out there, some of them may look cheesy and cheap, and some visually give us confident. In order to grab our attention and get our trust, many companies even consider to re-brand/redesign their logo. As might be expected, the company will have to take the risk and be prepared of the pros and cons of this act. They should have really consider the reasons behind the redesign of their brand.


Below is a list, in no particular order of what I think to be famous and successful logo redesign from their old logo to the latest with explanations of what has been improved.

1. Toys R Us

Toys R Us has been the second largest overall toy retailer in the United States with many branch chains located in Europe, Asia, Oceania, Africa, and Canada.

Old Logo History:

The yellow reverse “R” in quotation marks, which is similar to the Cyrillic letter Я, (ISO 9: Я), imitates a small child’s backward writing of “R”, which is short for “are”. The “R” is the most distinctive part of the retailer’s colorful kid-friendly logo. The current, modernized Toys “R” Us logo was introduced in 1969 as the first logo, then a blue star was added to the logo in late-1998/early-1999 during the Toys “R” Us “Concept 2000” era.

New Logo – What has been improved:

On September 24, 2007 the logo was redesigned with alternating sized characters and a star in the middle of the reverse R. The letter R was changed from yellow to blue. In this new logo, the company achieve a better shape for the font character, leaving the “classic” feel behind and gives a bright and fun feel to it.

2. UPS

UPS, short for United Parcel Service, Inc. is the world’s largest package delivery company. Headquartered in Sandy Springs, Georgia, United States. UPS is well known for its brown trucks, internally known as package cars (hence the company nickname “The Big Brown Machine”).

Old Logo History:

The iconic package and shield originally designed in 1961 by Paul Rand. It became their original logo and first saw use in 1916 when the company was American Messenger Company. In 1935, the logo was redesigned to reflect the company’s new name United Parcel Service.

New Logo – What has been improved:

UPS decided to re-brand themselves in 2003, the new logo was designed by New York-based FutureBrand and it represents a strategic decision to emphasize UPS’s expanded business operations. All four designs for the logo shared the shield theme, but the new design clearly feels much more modern and and clean. Although the logo obviously doesn’t direct us to the shipping company, it gives the safe feel with the shield on the logo, knowing that our package will be protected.

3. Skittles

Skittles is a brand of fruit-flavored candies which were first made commercially in 1974 by a British company.

Old Logo History:

Candy brands are some of the most enduring brands in the market. Skittles have the excellent & long standing tag line ‘Taste the Rainbow” with this tag line the company only focus on the rainbow color for additional effect behind their “Skittles” text which in this case become their logo.

New Logo – What has been improved:

Miles Newlyn admitted that concept & design for the new Skittles logo is not his but that of Dragon Rouge. Nevertheless, The colorful ‘tongue’ he retouched has been blogged around the internet. This multi-colored tongue concept is a literal though stylized translation of the brand’s slogan, “Taste the rainbow.”

4. MTV

Easily recognized since it’s first launched on August 1, 1981 is an American cable television network based in New York City. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs. Today, MTV doesn’t play music videos, and primarily broadcasts a variety of popular culture and reality television shows targeted at adolescents and young adults.

Old Logo History:

Throughout MTV’s early days, the channel’s main logo was a large yellow “M” with red letters “TV,” but unlike most networks’ logos, the MTV logo constantly morphed and adapted with different colors, patterns, and images filling in the large block letter. The very first moments of MTV after the “moon landing,” as well as the top of every hour until at least the mid-1980s, featured a rapidly changing station ID logo that changed its appearance several times per second. The only constant aspects of MTV’s logo at the time were its general shape and proportions; everything else was dynamic.

New Logo – What has been improved:

MTV’s logo has been instantly recognizable for the last three decades. Up to this point, MTV revised their original 1981 logo by excluding the “Music Television” caption under the big “M” letter, and the trailing letter “V” that branched off to the side of the original logo. Their long-running tag line “Music Television” at this time has been officially dropped since they are not primarily broadcast music videos anymore.

5. Delta Air Lines

As it emerged from bankruptcy, Delta Air Lines wanted to signal to both customers and employees that the airline was “coming back new and better”. In preparation for the momentous occasion, Delta engaged Lippincott to reposition the airline with a revitalized image and redesigned customer experience that would force reconsideration of the airline.

Old Logo History:

Delta’s identity has been short-lived for the last decade or so. Throughout its history with a whopping 19 logos in 78 years — with two major identity changes. See Delta Logo Timeline.

New Logo – What has been improved:

Some people think of Delta’s redesigned logo is more to a realign than a redesign. In spite of that, Delta’s new logo now looks sharp. The colors in are more subdued and the choice of an all caps sans serif typeface gives the modern look and feel as well. This 3-dimensional red widget logo successfully reflects Delta’s transformation into a highly-differentiated, customer-focused airline.

6. Starbucks

With the largest coffeehouse company in the world, we can hardly ignore this green logo from Starbucks.

Old Logo History:

The original Starbucks logo sported a wood cut type illustration of a siren from Greek mythology. The logo has been significantly streamlined over the years. In the first version, which was based on a 17th-century the Starbucks siren was topless and had a fully visible double fish tail. In the second version, which was used from 1987 – 1992, her breasts were covered by her flowing hair, but her navel was still visible, and the fish tail was cropped slightly.

New Logo – What has been improved:

Starbucks’ current logo is used since 1992, her navel and breasts are not visible at all, and only vestiges remain of the fish tails. Today the current incarnation of the logo is much more streamlined and and memorable. It is a significant and unique logo for coffeehouse furthermore giving the impression of ‘one of a kind’.

7. Sprint

Sprint is a global Internet carrier and makes up a portion of the Internet backbone. In the United States, the company is the third largest long distance provider and also owns a majority of Clearwire, which operates the largest wireless broadband network.

Old Logo History:

The original Sprint logo was used from 1989 to 2005 with 4th variant used from 1995–2005.

New Logo – What has been improved:

When Sprint merged with Nextel a few years back they underwent massive re-branding campaign. Nextel’s attention getting black and yellow color scheme was merged with The Sprint name. The new symbol is based on sprints signature ‘pin drop’. The switch to a nice sans serif typeface also does wonders for making the logo look modern. This logo really shines when the symbol is set in motion.

8. KFC (Kentucky Fried Chicken)

Old Logo History:

By the late 1990s, the stylized likeness of Colonel Sanders as the KFC logo had been modified and only used until November 2006.

New Logo – What has been improved:

With the colonel putting on his apron to replace his suit coat, this new KFC logo giving us the friendly and inviting feel. The new angled backdrop to the logo also adds a nice dynamic feel and implies quickness.

9. CBS Broadcasting Inc.

CBS Broadcasting Inc. (CBS) is a major American television network, which started as a radio network. The name is derived from the initials of the network’s former name, Columbia Broadcasting System. The network is sometimes referred to as the “Eye Network” in reference to the shape of the company’s logo.

Old Logo History:

CBS unveiled its Eye Device logo on October 17, 1951. Before that, from the 1940s through 1951, CBS Television used an oval spotlight on the block letters C-B-S.[16] The Eye device was conceived by William Golden based on aPennsylvania Dutch hex sign as well as a Shaker drawing and made its broadcasting debut on October 20, 1951. Since then the company insisted on keeping the Eye device and using it as much as possible.

New Logo – What has been improved:

Today the logo which is alternately known as the Eyemark, has been slightly changed on the typography to get the modern and futuristic feel, keeping their classic long lasting Eye device logo (vaguely bigger) in the front of “CBS” characters.

10. Apple Inc.

Old Logo History:

Apple’s first logo, designed by Jobs and Wayne, depicts Sir Isaac Newton sitting under an apple tree. Almost immediately, though, this was replaced by Rob Janoff’s “rainbow Apple”, the now-familiar rainbow-colored silhouette of an apple with a bite taken out of it. Janoff presented Jobs with several different monochromatic themes for the “bitten” logo. In 1998, with the roll-out of the new iMac, Apple discontinued the rainbow theme and began to use monochromatic themes, nearly identical in shape to its previous rainbow incarnation.

New Logo – What has been improved:

Entering the digital era, in 2007 Apple started to redesign their apple logo to give their customer a simple, minimal, yet modern look with the touch of chrome shade.

11. FedEx

Old Logo History:

The original Federal Express logo was designed by Richard Runyan in 1973.

New Logo – What has been improved:

The Fed is always purple and the Ex is in a different color for each division and grey for the overall corporation use. The original “FedEx” logo had the Ex in orange; it is now used as the FedEx Express wordmark. The FedEx wordmark is notable for containing a hidden right-pointing arrow in the negative space between the “E” and the “X”, which was achieved by designing a proprietary font, based on Univers and Futura, to emphasize the arrow shape.

Other than giving the new and modern look, this new logo with the hidden arrow was a genius idea behind their new logo, made it looks like it’s presenting the moving forward company as well.

12. City of Melbourne

The City of Melbourne is a Local Government Area in Victoria, Australia, located in the central city area of Melbourne.

Old Logo History:

City of Melbourne first logo M and leaf symbol was introduced in the early 1990s.

New Logo – What has been improved:

The new logo received many critiques for the cost of the big “M” research and design. Despite that, this dimensional colored “M” is different compared to the other city logos on earth. Unique and sophisticated.

13. Discovery Channel

Old Logo History:

The Discovery Channel’s very first logo was a television screen picturing a map of the World. In the mid-90s, the word “The” was dropped from the channel’s name. A globe became a permanent part of the logo and a strap was added to the bottom of the logo.

New Logo – What has been improved:

Discovery Channel started using a new logo on 2008. With new graphics and the new tagline “The World is Just Awesome”. The new logo has been designed by Viewpoint Creative in Boston and replaced Aurora Bold Condensed with Gotham. The globe has been merged with the “D” in “Discovery”. Their new logo now looks more simplified and less crowded.

14. MailChimp

MailChimp is a free and paid email marketing service started in the 2001.

Old Logo History:

Their first logo was the iconic monkey head used in the year of 2001 until 2005. In 2006, they decided to change the monkey-icon logo with using only typography “MailChimp”.

New Logo – What has been improved:

Since 2008, MailChimp with their third generation logo has become one of the best email marketing services. The new monkey logo gives us a warm, friendly feel and overall pleasant.

15. Target

Target Corporation, usually known simply as Target, is an American retailing company that was founded in Minneapolis, Minnesota in 1902 as the Dayton Dry Goods Company.

Old Logo History:

In 1968, Target changed its bullseye logo to a more modern look. Changes from the original logo are that its brandmark is a single red ring with a red dot in the middle, and its wordmark uses the Helvetica font.

New Logo – What has been improved:

Target’s latest logo is in red block letters using the Helvetica font that the word “Target” uses in favor of a more streamlined red “Target Brand” look. In surveys, ninety-seven percent of American consumers recognize the Target Bullseye logo. Perhaps their logo redesign isn’t essential, but by making their Bullseye bigger tha the “TARGET” characters, it obviously focuses more on their recognizable brand.

What are your thoughts about these logo redesigns? Feel free to share them with us.


11 Awesome Flickr Groups for Logo Design Inspiration

This is my best logo design tip – always look for inspiration, brainstorm, sketch and you will come up with amazing ideas!


Designers are always attracted towards creative work and new sources for design inspiration. There are plenty of websites for getting inspiration like deviantArt, Behance Network, Flickr and many more. Since Flickr has started, it happens to be one of the biggest sources of inspiration. There are also some groups that have been established to showcase the work of designers.

Today we have browsed the most valuable source of inspiration simply known as “Flickr” and extracted a useful list of groups for Logo and Web Design inspiration and displayed two images of sample work by members of these groups for your inspiration.

1. Design the Logo

Members: 6,762
Items:16,602
“Design the Logo” is a Flickr group completely dedicated to graphic designing especially creating logos, having huge amounts of creative logos design projects for inspiration and ideas for your projects.

Design the Logo2-flickr-groups-logo-web-design

Design the Logo-flickr-groups-logo-web-design

2. The Brand Identity Design

Members: 1,014
Items: 3,413
“Brand Identity Design” group has huge and increasing collection of logo design and branding for logo and branding lover’s inspiration.

aec

The Brand Identity Design-flickr-groups-logo-web-design

3. Real Graphic Design

Members: 1,382
Items: 1,098
Real Graphic Design is an splendid showcase of web layout, typography, logo creation, and branding.

Real Graphic Design-flickr-groups-logo-web-design

Real Graphic Design2-flickr-groups-logo-web-design

4. LOГO

Members: 998
Items: 5,770
LOГO has huge collection of logo designs for your inspiration.

LOГO-flickr-groups-logo-web-design

LOГO2-flickr-groups-logo-web-design

5. Logopond Lillies

Members: 740
Items: 1,584
“Who doesn’t love identity design Logopond brings you the best from around the world, but sometimes you want to check out business cards, websites, and other collateral materials. Here is an opportunity to share your work with like minded creatives.”

Logopond Lillies-flickr-groups-logo-web-design

Logopond Lillies2-flickr-groups-logo-web-design

6. Logo Design Pro

Members: 683
Items: 2,769
Logo Design Pro provides you quality Logo design, Corporate Logo design, Best logos, Brand identity, Brand identity Design and more.

Print

Logo Design Pro2-flickr-groups-logo-web-design

7. Identity + Logo Design

Members: 1,986
Items:4,611
Identity + Logo Design enables you to showcase your own creations as well as your favorite logo designs.

Identity Logo Design-flickr-groups-logo-web-design

Identity Logo Design2-flickr-groups-logo-web-design

8. Loco Logos

Members: 470
Items:1,857
Loco Logos provide you quality corporate logo designs majorly submitted by the group users.

loco logos-flickr-groups-logo-web-design

loco logos2-flickr-groups-logo-web-design

9. Logo Design

Members: 435
Items:1,566
In “Logo Design” you can share your logos and identity design packages and discuss topics relating to logo designing.

Logo Design2-flickr-groups-logo-web-design

Logo Design-flickr-groups-logo-web-design

10. Logo Design Showcase

Members: 203
Items: 1,009
Logo Design Showcase is another Flickr group exhibiting professional logo designs for your inspiration.

Logo Design Showcase-flickr-groups-logo-web-design

Logo Design Showcase2-flickr-groups-logo-web-design

11. Logo Designer Blog User Submitted Designs

Members: 219
Items: 568
This Flickr group is official Flickr group of Logo Design Blog, all the logo designs are submitted by Logo Design Blog’s readers.

Logo Designer Blog User Submitted Designs-flickr-groups-logo-web-design

Logo Designer Blog User Submitted Designs2-flickr-groups-logo-web-design

If you know other informative and useful Flickr groups then please share with us. :)

Alright, we are done! If you read the whole article and all our logo design tips – by now you should know more than most people know about logo design! Isn’t that cool?


Easy Logo Creation From Bitmaps – Quick Tutorial

title-imageThere are a lot of different ways, how to create logotype, as you could see above – it can be a unique icon tied with a company name or the field company is working, it can be stylized text – 3D text, outlines – actually there are unlimited opportunities how to fulfill this task. I just wanted to show you one more easy and effective way, how to create nice logotypes in a few easy steps. I love this way, because I am not so great at sketching, so here is my opportunity to do job effectively and maybe yours too!


To convert bitmap image to vector we will use Adobe Illustrator with great built-in feature.

There are different options from which you can choose, at first you can convert any image to vector – to get lower file size and cool, unique effect in few seconds. I’ll show you an example:

bitmap-start bitmap-vector

I thought that the same technique can be used to convert any bitmap image to simple few color vector image and then simplify to get unique icon and use it as logotype. So I’ll show You my way to do that job:

Step 1

Choose an image with an graphic element, you want to use as a logo and cut if off to get rid of the background.

Open Photoshop to do the job. Use one of the lasso tools, I will not show all the process how to do all cutting process. However I will give you few tips – I usually use Polygonal Lasso Tool and do everything in big zoom to make the process easier. And if you have few-colored background like this you can use Magic Wand tool to do the job quickly.

lasso-tool

mew-300 mew-transparent

Change color settings to choose which colors you will use, but that’s not so important actually because we will change colors in Illustrator anyway.

Save the image in *.psd format.

Step 2

Open Adobe Illustrator, create new document and click File–>Place..–>Choose the image You want to convert to vector.

vector-place

I chose here Live trace–> Photo Low Fidelity and this is my result. You can choose there from a lot of settings, in logotype actually you use just a few colors, so you should limit them. So that’s why I switched from 16 to 5 colors. I think that result is pretty amazing!

mew-vector 5-colors

Step 3

expand-vector

Click to expand – to convert tracing object into paths:

mew-anchor

Use Pen tool and Direct selection tool to simplify paths, so this is my result:

finished-image finished

The more time you put in here, the greater result you get and that obvious – I just wanted to share with this technique, so I hope you got the point.

Also there is nice online resource, which converts bitmap images to vector images with a few simple clicks:

vector-magic

Your opinion about this technique would be appreciated! Maybe you have your own unique ways how to create logotypes and would be willing to share?


Conclusion

The difference between a timeless logo and a classic logo is all in the details, the little things if you will. A timeless logo design is one that is great in concept, but may need an alteration done to remain relevant. A classic logo design is fine the way it is, and probably will never see the drawing board again. Logo design is a very complex creative job that requires much to consider throughout the entire process. To achieve either one of these classifications is very possible, all it takes is focusing on the little things. Hopefully you have learned something from this article, and will also use this tutorial as a base foundation for your next great logo designing project.

Now, if you are looking for more logo inspiration, you should check out our latest article – 350 Simple, Smart Logo Ideas And Examples.

Editorial Team

Written by Editorial Team

19 Comments

  1. Great and very helpful. Thanks for sharing!

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  2. Lots of hard work is required to design a perfect logo, as logo represents the main feature of a company. Logo should be kept simple, & versatile.
    In above list, the Lion Logo is very smart.

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  3. Very useful tips. We too at http://www.ideazinc.com follow the same while designing corporate logos. Indeed a great post. Lots of logo designers will be getting leverage out of this post. Thanks for the writeup.

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  4. The primary suggestion that I have found here as well as many other portals is; using creativity, available technologies and concept in alignment with each other. A good combination of all of these helps in getting top quality results in our logo designing exercises. I endorse the author’s views and recommend his reading to my friends as well. Thanks

    Reply

  5. Tip number 4 on the “shouldn’t” list, that one must not be predictable is actually worth emphasizing. I see lots of designers trying to do this for their clients, BUT the clients still want to stick to the same predictable pattern in their logo design. I know it must connect correctly with their brand name, but MAN many of these people just think too simply and not really want to innovate. That’s one of the challenges I see usually now in logo design. So besides following a checklist like this: , you have to be a bit of a negotiator, helping clients see what should and shouldn’t be done really.

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  6. Great tips and examples. That Lion bird logo is so clever. It’s quite unique and memorable, just like what every logo should be. This reminds of a design insight I came across here –

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  7. Yup, sounds pretty reasonable

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  8. Simplicity itself stands for uniqueness.

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  9. Well I agree we should design logo that are unique and versatile but simple. Thanks for giving us examples of popular brands and their logo’s. This helps us understand concepts well.

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  10. Love the lion bird. Note to self to come up with something as original.

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  11. Simple and beautiful………..!!!!

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  12. I’m in love with Lion Bird logo. Who has designed it?

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  13. For designing a good and captures Logo you need to take your time and I totally agree on the fact that it should be simple and in line of your business, when possible. Some folks have the luck to have the right name what makes the right impression or indicates their branch.
    There are colors that ‘help’ the right people to make more/easy sales, normally you use the colors for the background of your website, this you can also implement in your Logo! Love the end frase: Be unique!

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  14. snorfietsverzekering September 24, 2012 at 10:36

    Really good information about creating a good logo. I made a view logo’s but it is really hard to get them perfect. So now i have a webdesigner to do it!

    Reply

  15. I totally agree with you regarding your comment : ‘Really? Did we just say “easy”?’. I often have to explain my clients how important and complex the process of designing a logo, although it look simple.

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  16. What you have mentioned here is absolutely true as some people designing logos for the sake of colour & design but there is no brand identity or meaning to it. I believe there should be a rationale behind the logo

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  17. Wow, that is some great information right there. Just what I was looking for.

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  18. you said “Most of the time, the logo doesn’t even require a caption or the brand’s name”. I dont agree to this. when we are considering nike we should also consider it that initially they were not famous for their logo they became famous for their product which in turn popularize their logo and it became their brand identity. so having only a logo not an caption will not work always. Correct me if I am wrong.

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  19. some meaningful suggestion here. this is important for designing a logo.

    Reply

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