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Why Responsive Web Design is Like Water

Everyone in every part of the world can tell you what water looks like, but have you really noticed it? With all the discussion arising due to responsive design going mainstream, it's troubling to see the original responsive design go unnoticed.

Your Simple Guide to A/B Split Testing

More and more people are becoming aware of A/B split testing and not without reason. Case studies and examples show how greatly testing can improve a site's performance, usability, and conversion.

How To Create a Powerful and Converting Sales Page

In terms of marketing and advertising, however, a landing page is a standalone page different from your website and has been built with a single objective - turn visitors into leads. That is why landing pages are also called sales pages.