Your website is often the first interaction a user will have with your brand, which is why we spend so much time on emphasizing the impression it makes. First impressions are important, so aesthetics, responsiveness, intuitiveness, and usability are paramount.
Ultimately, every website has a goal, whether it is to get more sales, downloads or subscribers, it's function is to convert a visitor into a subscriber, lead or customer. Optimizing a website's conversion rate can significantly increase return on investment (ROI) on your marketing efforts.
Finding awesome UI components and web design elements is just like finding treasure to web designers. This is because resources like these can significantly help designers in their work and help them complete their job easily and more quickly.