Everyone in every part of the world can tell you what water looks like, but have you really noticed it? With all the discussion arising due to responsive design going mainstream, it's troubling to see the original responsive design go unnoticed.
We all love beautiful web typography because it can convey the message we want in a very artistic manner. As the world of web design evolves, the use of letters and words to send a message has become more efficient and more beautiful.
In terms of marketing and advertising, however, a landing page is a standalone page different from your website and has been built with a single objective - turn visitors into leads. That is why landing pages are also called sales pages.