In this tutorial you will learn how to make a banner in Photoshop for all-round advertisement in a few easy steps. We’ll take you through the process of creating a banner from scratch in a few minutes. We’ll do our best to make it for general purpose so you could use it to advertise almost any project of yours.


Table of Content:

  1. How To Make a Banner in Photoshop
  2. Using Retro Style Images And Banners For Advertising
  3. Photoshop Cheat Sheets And Reference Cards

Here you will find a step by step tutorial that will teach you how to create a beautiful advertisement banner. You will be absolutely able to use the knowledge in your future projects. Are you ready?


Step 1

One of the most basic and common size for ad banners is: 300x250px. Open Adobe Photoshop and create a new document that’s larger than that. I’ve used a simple grunge texture on gray for the background.

Step 2

By using the Rectangle Tool (U), create a dark gray rectangle. As we said, the rectangle must be 300×250 pixels. Apply an Outer Glow effect to it (#343434).

Step 3

Apply an Inner Glow effect as well. Even if it looks blurry at the moment, the inner glow will be a nice touch to our rectangle when we finish it.

Step 4

We will apply a seamless (transparent) pattern to our shape. We want it to be barely visible, that’s why I’ve set the blend mode to: Soft Light and the opacity to 5 percent. The pattern I used is a part of this set.

Step 5

We’ll finish the rectangle with a stroke effect. It must be 1px in size and darker than the base color of our rectangle.

Step 6

Grab any ornamental vector set you can find on the web. There are plenty of them available for free on the internet, with lots of elements. I used 2 identical ornamental shapes I have found on the web, and placed them accordingly. For our headline, we will use the “Bebas Neue” font, 48px. Apply a drop shadow effect to the headline and to the ornamental shapes as well.

Step 7

Grab the Rounded Rectangle Tool (U), set the radius to 2 pixels and create a shape of 260×125 pixels. Apply a drop shadow effect to it. You’ll have to duplicate the shape two times, and reduce the size of the first by 1 percent and the second one by 2 percent.

Step 8

Input some text by using the “Museo Slab” font (#887e7e). Grab any 16×16 px icons from the IconSweets 2 set and place them accordingly. By using the Line Tool (U), create two subtle lines (#e6e6e6) which will work as dividers for the text strokes.

Step 9

By using the Rounded Rectangle Tool (U), create a red shape (#dc4027). This will be the base for our call-to-action button. Apply a drop shadow effect.

Step 10

Apply a subtle inner shadow effect. Set the opacity to 15 percent.

Step 11

Apply a gradient overlay effect with a soft light blend mode applied. Set the opacity to 35%.

Step 12

Finish the button by adding the stroke effect. Set the Fill Type as Gradient so you can apply a darker red color for the bottom part and a brighter one for the “first half” of the button.

Step 13

Use the “Bebas Neue” font again to input some text on the button. It can be whatever you’d like, i chose “Sign Up”. Apply some drop shadow to the text as well.

Step 14


If you wanted to get PSD file, you can get it right here!:



Finish the button by adding some “hand-written” text under the CTA button. Use “Journal” to achieve that handwritten-like effect. It’s really easy to create the arrow as well. You will have to create any shape, like a slash and then use the “Warp Text” feature to achieve the desired result. Now that you know how to create a banner, how about we create a retro banner together? Let’s go!


Using Retro Style Images And Banners For Advertising

Retro style images and pop art graphics like those of Roy Lichtenstein and Andy Warhol is a popular style adopted by graphic designers for web and print design. They are chic, fashionable, eye-catching and add to the ‘cool’ factor of the company and its products. Lots of stock images are available for download which can be used for web designing, however if you want something unique or customized it’s better to grab a pencil and paper and do it yourself.


Step 1: Visualize the layout

If you are designing a website, it is important that you choose the image while constructing the wireframe as it should fit your overall layout accordingly. Have a look at some examples to get an idea. It is popular to use them like banners or as full body depiction which encompasses the entire page. Some examples are below
Mailchimp retro

istockphoto

Tagetscope retro layout

Step 2: Sketch

Once you have decided on the layout, its time to work on the image. Start with a few pencil sketches and try to capture the essence of the product. In this case my client was a mobile app company, so I decided to create an image of a lady displaying a standard touch screen mobile phone. To make sure that the original product gets the deserved attention I decided to sketch the lady and use a real phone image so that it remains highlighted and looks like a fun combination as well.

Retro image sketch

Step 3: Scan

Photocopy the pencil sketch so that the original sketch is preserved and can be re-used later. In this step you can either scan the sketch and add the details digitally (like details of hairstyle, dress etc) using Photoshop and a Wacom device, or if you feel more comfortable on paper, try to sketch the details on the photocopy and then scan it.

scan retro image

Step 4: Digitally enhance

Once you are satisfied with the scan, open it with Photoshop (or a similar editor) and plug-in your Wacom (or similar device). First use the magic wand tool in Photoshop to select as much area as possible from the image and save the structure in a new layer. Now use the pen tool to select around a shape and copy on a new layer. Finally use the brush tool and with careful movements of the Wacom pen add finishing touches to the image.

a. Using the magic wand tool to select and copy areas from the scanned image, and reconstruct them on a different layer (say layer2)

magic wand on retro image

b. Zoom and use the pen tool to copy the finer details on layer 2

pen tool on retro image

c. Use the brush to reconstruct the details on layer 2.

brush tool on retro image

Step 5: Integrate

Add the mobile phone (or any other product) to the image and adjust the size and contrast of the image for smooth integration. Add the entire image to the banner or the web layout. Try a few different backgrounds to see what works best.
retro and pop art inspired banner
retro and pop art inspired banner

This is great isn’t it? However we have one last thing for you. To boost your productivity we present you with some really awesome Photoshop cheat sheets. Take a quick look.


Improve Your Work Flow: Photoshop Cheat Sheets And Reference Cards

For busy people who are always conscious of time, don’t we always wish for easier and faster ways to get things done? I know, it’s a pain to be doing long processes and looking at the wall clock every once in a while to keep track of time. Using Photoshop isn’t always a breeze, there are lots and lots of tools to use. Especially if you’re doing serious photo manipulation techniques. It’s a hassle to be clicking from one button to another.


Well, here’s good news! I will be sharing cheat sheets for Photoshop to save your time and effort. This should make it easier for you to go around the tools using keyboard shortcuts like an expert. It is difficult to remember all of the shortcuts since there are too many of them. Download, print then stick them to your wall or anywhere, near your working area.

PS: The files are in .pdf format, so get an Adobe Reader ready. To save the PDF files below, you may need to right-click (Ctrl-click on the Mac) and select “Save Target As”.

Adobe Photoshop CS5

Keyboard Shortcuts Cheat Sheet

All shortcuts are organized and simplified in one page. Take note that there are corresponding codes to keys.

download for: PC/Mac(297Kb)

Adobe Photoshop CS4

Keyboard Shortcuts Cheat Sheet
All keyboard shortcuts organized into four pages, by menu, as well as alphabetically by key.

Download for: PC (45 KB) or Mac (45 KB)

Keyboard Shortcuts Presets
This set of keyboard shortcuts includes dozens of extra shortcuts for commonly used commands (all documented in the above cheat sheet). Installation instructions are included in the ZIP and self-installing MXP files.

Download as: PC/Mac (3 KB) or PC/Mac (3 KB)

Adobe Photoshop CS3

Keyboard Shortcuts Cheat Sheet
All keyboard shortcuts organized into four pages, by menu, as well as alphabetically by key.


Download for: PC (43 KB) or Mac (42 KB)

Keyboard Shortcuts Presets
This keyboard shortcuts (KYS) file includes dozens of extra shortcuts for commonly used commands (all documented in the above cheat sheet). Installation instructions are included in the ZIP file.

Download for: PC/Mac (3 KB)

Adobe Photoshop CS2

Keyboard Shortcuts Cheat Sheet
All keyboard shortcuts organized into four pages, by menu, as well as alphabetically by key.


Download for: PC (51 KB) or Mac (50 KB)

Keyboard Shortcut Presets
This package includes Keyboard Shortcuts (KYS), Menu Customization (MNU), and Workspace files, containing dozens of extra shortcuts for commonly used commands (all documented in the above cheat sheet). Installation instructions are included in the ZIP file.

Download for: PC/Mac (9 KB)

Adobe Photoshop CS

Keyboard Shortcuts Cheat Sheet
All keyboard shortcuts organized into two pages, by menu, as well as alphabetically by key.


Download for: PC (49 KB) or Mac (49 KB)

Keyboard Shortcuts Presets
This keyboard shortcuts (KYS) file includes dozens of extra shortcuts for commonly used commands (all documented in the above cheat sheet). 100% compatable with default keyboard shortcuts. Installation instructions are included in the ZIP file.

Download for: PC/Mac (2 KB)

Adobe Photoshop 7

Keyboard Shortcuts Cheat Sheet
All keyboard shortcuts organized into two pages, by menu, as well as alphabetically by key.


Download for: PC (32 KB)

Adobe Photoshop 6

Keyboard Shortcuts Cheat Sheet
All keyboard shortcuts organized into two pages, by menu, as well as alphabetically by key.


Download for: PC (31 KB)

Adobe Photoshop 5

Keyboard Shortcuts Cheat Sheet
All keyboard shortcuts organized into two pages, by menu, as well as alphabetically by key.


Download for: PC (74 KB)

Adobe Photoshop Lightroom 3

Keyboard Shortcuts Cheat Sheet
All keyboard shortcuts organized into eleven pages, by menu, as well as alphabetically by key.

Download for: PC/Mac

Adobe Photoshop Lightroom 2

Keyboard Shortcuts Cheat Sheet
All keyboard shortcuts organized into four pages, by menu, as well as alphabetically by key.

Download for:PC or Mac

Tools & Layers Cheatsheets

Adobe Photoshop Quick Reference Guide

A quick reference guide to all tools of Adobe Photoshop 7.0. Photoshop Quick Reference, Adobe Photoshop CS3 Cheat Sheet.

Adobe Pen Tool Cheatsheet

Adobe’s pen tool works pretty much the same with Photoshop, Illustrator and InDesign. Though these tools work all-around, it’s a fact that many people still get confused with how to handle certain tasks, and determine the differences between the various pen symbols. This would be a great help for all Adobe users.

Keys for using the Layers palette

Layers are made to organize and categorize your steps in modifying any image. With this cheat sheet, navigating through that layers palette can be made easier and faster.

Photoshop Brush Tool Cheatsheet

Resize and get from one brush to another in a breeze!

Photoshop Lasso Tool Cheatsheet

The Lasso tool can be used to make selections around an image with very irregular shape. Sometimes, it’s difficult to get it right especially if you don’t have steady hands. Use this cheat sheet to achieve a good selection using the Lasso tool.

Photoshop Toolbox Reference

With all those Photoshop tools, the toolbox can get you confused and lost sometimes. Go around your toolbox by simply pressing on the corresponding keys.

Using keyboard shortcuts makes your job easier and faster. Give your pointing device a little rest, let your fingers play around the keyboard and get things done.

We have come to an end of this article and now is your turn. How did you like the both tutorials, could you use them in your work? Hope that cheat sheets comes in handy. Good luck on you next project!

Editorial Team

Written by Editorial Team

4 Comments

  1. Very informative and helpful tutorial. Very well explained. Thanks for this detailed tutorial.

    Reply

  2. Oo, wow! i have a logo using this method…thanks

    Reply

    1. Dainis Graveris July 17, 2012 at 04:01

      I removed the links, I didn’t understand how they were related with this tutorial we have here?

      Reply

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