Hotels cannot be tagged as a second home for most of us (other than those executives who tend to spend their lifetimes in hotels) but the time spent in a hotel somehow sticks with us. Not saying that life never gifted me with the luxury that a hotel serves but still! The hotel industry has grown leaps and bounds due to their efficient on-spot service.
Although the hotel industry is already flourishing, there is still a lot of room for improvement. Most hotels do not understand the importance of their online presence. Having a website is not the only solution. It is about a riveting website just like it is about riveting service within hotel premises. I thought that it was time for me to study the latest trends on hotel web design and help you gauge a few real-time examples. Time to check-in!
Technically speaking, I should discuss the obvious trends in hotel web design and later on jump onto the mobile world but I have to start with Mobile Compatibility and I have my reasons. The hotel industry is such that people want to access the related information from anywhere. Usually, rooms are booked on the fly and information downloaded directly onto a customers cell phone. This is when a hotel web design must be mobile compatible so as to mesmerize the customer on every visit.
Be it collecting information, searching for deals or even booking rooms – mobile compatibility is a must!
High Quality Maps
No hotel targets local customers. Usually the customers are from outside the local area and have spend considerable time before ending up at your hotel. A hotel website must have the best possible maps. Also, make sure that you have updated your details in Google Maps and other local online map services. Do not leave one reason for your client to show dissatisfaction. None!
Appropriate Contact Information
Contacting the support desk of a hotel must be a cakewalk. I visit a hotel website and if I have to spend two minutes looking for contact information then there’s a good chance I’m not even going to bother, if you don’t make it easy for me to give you my money, why would I want to?
Nothing is more frustrating then when I dial a hotel’s number and it’s busy! If a hotel doesn’t have open phone lines, how will they have time to serve my needs?
Socialize Day and Night
Having a website is not just the only solution. The reach of the web (and the people using it) has increased exponentially in recent years. If you have to run a business then you have to be where your client is. Famous hotels tend to keep staff solely for the purpose of optimizing their online presence. A Twitter account and a Facebook page is a must for every hotel. Also, these should show up on the hotel website so as to keep these in sync and interconnected.
Guess what, your visitor isn’t necessarily from the U.S. or other English speaking countries. One might pop up from Indonesia and will end up leaving the respective hotel website if he finds no support for his language. If a hotel is targeting the international market then multilingual support is a must for every hotel web design.
Remember something. You get one chance to catch the attention of your reader and you cannot afford to lose them. I am not asking you to include a combination of pink and orange in a hotel web design but it is suggested that you make use of vibrant colors so that they pop out of the visitor’s screen.
I should not be telling you this as inclusion of service details is a must for every hotel web design. It is suggested that you include every possible details and do not expect the visitor to contact you personally to know such details. Relevant price details and any discounts must be updated continuously as I have seen occasions where hotels do not update prices in their websites. This is surely a turn off for the visitor and shows the seriousness of the hotel towards their business.
Optimize for Search Engines
If you are good at what you do then you will face stiff competition. Having a search engine optimized hotel web design so that you sit on the top on Google’s SERPs can be the difference between a hotel being booked up or empty. Also, remember not to overdo it in order to get to the top of search results. A balance of good web design and perfect SEO is what makes a true hotel website.
As is the case with all articles of mine, here goes the super inspirational showcase to keep your adrenaline pumped up.
1. 41 Hotel
2. Banyan Tree
11. Kahal Resort
12. Kiwi Collection
19. Ritz Carlton
20. Sanderson London
22. The Dorchester
25. Wynn Las Vegas
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