In an age where web designers’ websites are popping up everyday, creating a memorable brand experience is key and these creative headline examples are guaranteed to do the work for you!
Through the use of compelling headlines and witty taglines, your brand can break through the clutter and be distinctly creative and unique.
Generally, the most successful websites include headlines that support the website’s goals and are simple and easy to remember. By creating a unique and fun headline and tagline, you’re that much closer to separating yourself from the competition. You also pique the visitors’ interest and encourage them to explore your website further. We have divided this article in two section. First section is about short tips and examples of great headlines, the second section is all about science behind the appealing headline.
Table of Contents:
Copywriting Tips and Creative Headline Examples
Choosing a headline can be a difficult task. Choosing the one that will make your visitors come back even harder. That’s why we have prepared these tips and examples. Want to get inspired and learn more about choosing a headline, read on!
- Choose a headline that summarizes what your website is about. Keep in mind it should incorporate your brand or at least be harmonious to what your brand is about.
- A tagline is your slogan and should speak directly to your audience and customer base. It’s not meant to be changed as frequently as a headline and is meant to be repeated over and over throughout advertising, websites, and even corporate stationary.
- Pick a headline and tagline that are catchy and interesting and will compel your visitors to keep reading.
- Keep the headline short – no more than eight words. Most visitors will scan the first few words before deciding to move on. If your headline/tagline combination is short but summarizes your content, visitors will be more likely to read on.
Some Memorable Taglines
Some instantly recognizable taglines include:
Apple: Think different.
Dunkin Donuts: America runs on Dunkin.
General Electric: We bring good things to life.
Nike: Just do it.
Subway: Eat Fresh.
Wheaties: The breakfast of champions.
If your brand is very well-known, sometimes the tagline can function as a headline as well.
In the following examples inspect how copy is used to convey a memorable brand experience. Through the use of type, color, and composition the designers have given visitors a glimpse of their brand and accompanying services. Hopefully through this careful emphasis on compelling copy the visitors stuck around. Do you feel these websites cut through the clutter?
Hand drawn type is used effectively on the Dropr website – something not usually seen on a technology-based service.
2. Ryan & Sofia
This couple manages to use a compelling typewriter font in their pursuit to collect donations for their wedding held in Greece.
3. Just Dot
Typography is given real-life characteristics on a chalkboard, further exemplifying the concept behind the Just Dot brand.
4. DBA Products
A play on words is used in this website for a company that sells pens – allowing the customer to consider just what they’re purchasing before they make the decision.
A fun illustration and accompanying headline relay to the visitor a compelling experience from this design studio.
Larger than life typography is intertwined with sea life to give the visitor an image of what this designer is capable of.
Bold typography is interplayed by an illustrative background, alluding to what’s in store for the potential tourist.
Bold, clean typography gives the user a glimpse of what this design studio has to offer.
Through the use of both the designers illustration/self-portrait and headline, the visitor is given some genuine insight into the creator’s personality.
10. Sprout Fund
A botanical illustration is set off nicely by clean, sans-serif typography which encourages the visitor to support biodiversity.
11. Pointy Design
Simple, straightforward typography engages the viewer on this website for web design studio located in Kawarthas.
Typography is used to encourage the visitor to enact and download this animators reel. Unfortunately the site is not available live, but you can see the concept up close on Behance.
13. Tea Round
A catchy one-liner is used here to give you a glimpse inside the Tea Round brand and their iPhone app.
14. Jeroen Homan
Bold, slab type catches the viewer’s attention on this website for a web designer/front-end developer.
The headline used on the Carsonified website gives you a glimpse into the companies values and practices.
16. Jar Design
A fun, straightforward speech-bubble catches your attention and provokes you to what to understand more about this design studio.
The headline for the U.K. based designer Ben Darby uses simple text to note his location and hobbies.
The website for Ryan Keiser emphasizes his services through the use of bold, large-scale typography.
Stylized type is used to reach the demographic this website is aimed towards in hopes they’ll respond to this serious message and educate themselves.
20. J Dawgs
A play on words for this hot dog shop alludes to the tasty food it offers.
Bold, comic type is used to catch the visitor’s attention and explain the significance of their brand.
Through the use of bold sans-serif and script typography, we get the impression right away what this web designer specializes in.
23. Creative Payne
Creative Payne uses a mixture of typographic styles to tell visitors who they are, where they’re from, and what services they offer.
24. Vince Angeloni
The website for this designer, Vince Angeloni, uses a call-out treatment similar to a flyer to encourage the visitor to pursue his services.
The use of clever and effective design is necessary in setting your brand apart from the rest. Through the use of clear and powerful copy, these websites are meant to catch your attention and captivate an audience. What are some unique visual or written tactics you use to make your website stand out? Share your opinions below!
As a bonus, we also found this cool copywriting tips for beginners video, that will help you even more with headline creation!!
Good luck – what was the one tip, lesson you took away from this guide? If you want to learn more, keep on reading, as we have prepared an even more in depth resource that will help you create the best possible headline.
Science of a Good Headline
Creating the title is the hardest and most agonizing part of the writing process. Whether you are writing a novel, a news article, an advertisement, a blog, or an e-book. How do you cram the whole content of the book or article into a few words? How do you keep viewers interested enough to look a second time?
Coming up with a good headline is a task many writers take for granted. But good writers know that the title is just important as the whole book itself.
Benefits of a Great, Catchy Headline
Think of yourself as a fisherman, your audience as the fish, and your headline as your ‘fish bait’. In order to get the fish’s attention, you must bait them with something juicy enough to reel them in towards your call for action.
Often the headline is more important than even article! Even in email newsletters – everything is in the subject line – if it’s not compelling – people will not notice and send it directly to their trash. Since the market is already over saturated with so many ads and messages, it’s important to STAND OUT. People nowadays have such short attention spans, and a headline that isn’t catchy will lead to your own demise.
Techniques to Create a Good Headline
1. Avoid Cliché Terms
People stopped responding to cliché terms such as ‘high quality’, ‘number one’, and ‘top of the line’ a long time ago. It takes more than that to convince viewers that what they’ll get is different from the rest.
2. Going straight to the point vs. creative headlines
A direct, brief headline works in some cases, as do creative headlines. It depends on the situation really–direct headlines make use of the product characteristics and features; while the indirect headline is used to grab attention.
A direct headline gets straight to the point, with no intention to use creative tools or flowery words. Some examples of direct titles are: ‘Top Free iPod Apps’ and ‘West Jet Seat Sale at 50%’. Customers who are in a hurry, who want to get a benefit rather than entertainment, will prefer direct headlines–titles that get it right to the point.
The indirect headline otherwise ‘sells indirectly’. They are more subtle, using curiosity to intrigue the reader into knowing more.
3. How To Headline
This is a popular form of headline–because it piques the interest of readers in a snap. It’s everywhere, online and offline. And it’s so easy to make a how to headline, and it’s almost impossible to write a bad title that begins with ‘how to’. ‘How to Impress in a First Date’, ‘How to Potty Train your Child in 7 Days’ or ‘How to be a Rockstar Freelancer’ all work great.
4. Intrigue your Readers with a Question
Pique your reader’s interest by asking them a question, a question that they can relate to, or a question they want answered. ‘Should you Trust your Child Alone with a Nanny?’, ‘Where’s the Best Place to Find Suppliers for my Business?’ and ‘Should you Invest in a Security Camera at Home?’
5. Command your Readers to Action
On the other hand, you can catch your readers’ attention through the command headline. You can create a strong, forceful title by using a command headline. This type of headline tells the readers to take action fast. Examples of the command headline include ‘Invest in your Children’s Future Now’ or ‘Be a Hero—Recycle!’
6. Provide Interesting and ‘New’ News in your Headline
A headline that provides news, and informs readers is called a ‘News Headline’. A compelling headline can relate to current events, a product announcement, the latest scoop etc. Examples include ‘iPad 3 Coming 2012’, ‘International Stock Market on Slow but Steady Recovery’, ‘Microsoft to Launch Secret Gadget to Rival Apple’s iPhone’.
7. Give them a Reason Why.
This article is often a list of reasons about why you should opt for the product or service your book is promoting. It’s a great headline because it’s interesting and precise. Examples are ’10 Reasons you Should Subscribe to Netflix’, ‘Reasons Why an Online Business is Better than the Brick and Mortar’ and ‘5 Ways to Lose 5 Inches Off your Waist’.
8. Use humor.
Use humor, but be careful. Make sure that you use your jokes within the right context, and without offending anyone. And don’t be corny. When you are in doubt, just don’t try to be funny.
Whether or not some headlines are meant to be funny, do your research and try your best not to offend anyone.
9. Finally, and most importantly: give your readers what they want to hear.
First know who your readers are. If you are writing an exercise book, your readers are probably body conscious people who want to get fit. Work on the emotions of your readers. Feed them what they want to hear.
Of course, body conscious people want to get instant results. Tim Ferriss’ headline ‘The 4 Hour Body’ and ‘The 4 Hour Work Week’ definitely hit the spot. From the title itself, it says that you only work 4 hours a week, it promises you multiple benefits: rapid fat loss, amazing sex, and becoming superman. Emotion is a strong human occurrence and make it work on your side!
Same goes for the other Ferriss book, The 4-Hour Workweek, that promises escaping the boring 9-5 grind and joining the new rich. To the bored corporate drones who want to escape the corporate world and live financially independent, they will certainly pick up this book from the headline alone.
Great Examples of Headlines and Slogans for Inspiration
The slogan by Red Cross is frank and gripping. It makes you sad and feel a little guilty. Then it compels you to action, encouraging you think and to care for the world.
Using a number can be very effective for a headline. Just like the hit 90’s teen flick ’10 Things I Hate About You’, a title like this intrigues readers because it seems to indicate urgency. Plus readers know it’s concise and not too long. Titles like ’10 Things your waiter doesn’t tell you’, ‘8 Ways to Get a Promotion’ and ‘3 Steps to Getting over your Ex’ work like a charm.
Use of humor, coupled with great typography and a fitting pop art design makes up a winning book cover.
Minimalist, clean and straight to the point. This slogan is so memorable, that you don’t need the check mark logo to know that it’s Nike.
Another great and minimalist slogan from Nike. Everything just works.
This headline compels you to action (to get the book) and gives you a good reason why you should do so (to get what you want).
The story of Facebook is wryly entitled ‘The Accidental Billionaires’. The headline is funny enough, giving the idea that the founders became billionaires without intending to, and all they wanted to do in the first place was to ‘meet some girls’. The book cover is enough to get you intrigued and buy it off the shelf instantly.
Play with words–such as Steven Pressfield’s ‘The War of Art’. The headline was obviously based on Sun Tzu’s ‘The Art of War’, but this time mixed up to create a fitting title on battling with artist’s block and other inner creative battles.
Helpful Links and Resources
The Headline Analyzer tool is created to analyze how effective a headline is. It provides you a percentage on how strong it is, based on their calculation on the emotional marketing value of the headline. This means calculating words based on their ‘impact’, whether it’s catchy, emotional, powerful, etc. To make sure that your headline is also appropriate, you have to select a category for your intended headline.
There are some headlines that work better than others. If you are having writer’s block and need a little help or two, you can use headline formula tools.