Category: Marketing & SEO

Don’t have time to learn how to market your web design business? These articles will only take a few minutes of your time and will teach you the ins and outs of marketing, social media, and selling your business to a new audience.

Exploring the ‘Above the Fold’ Myth

By on November 11, 2016

In this era of small mobile screens, many experts suggest that the term 'above the fold' is vague and not important anymore - some call it a myth, a rule that kills innovation, a false concept used by people who...

Marketing Tools for Automating and Improving Your Website Conversion Rate

By on August 13, 2016

We share some essential marketing tools for optimizing and automating conversion rates. These tools and resources will help to drive visitors to your site and increase your sales.

Conversion Rate Optimization Tips for Checkout Pages

By on May 13, 2016

We look at several user experience elements you can implement on your websites to improve conversion rates.

Your Simple Guide to A/B Split Testing

By on May 13, 2016

More and more people are becoming aware of A/B split testing and not without reason. Case studies and examples show how greatly testing can improve a site's performance, usability, and conversion.

100 Designers You Should Be Following on Twitter

By on May 12, 2016

Twitter is a platform for thousands of designers to showcase their ideas and daily routines with each other. From designing projects to inspirational quotes and sharing personal life experiences, everything is tweeted. Being a web designer, you should know  who’s...

The Anatomy of an Effective Landing Page

By on April 13, 2016

Designing effective landing pages is a powerful and efficient way to attract sales, clients and income to any business entity. Also known as the lead capture page, this unique online marketing tool is one of the best ways to talk...

How To Create a Powerful and Converting Sales Page

By on March 13, 2016

In terms of marketing and advertising, however, a landing page is a standalone page different from your website and has been built with a single objective - turn visitors into leads. That is why landing pages are also called sales...

How to Fix the Google Over Optimization Penalty

By on March 12, 2016

Let me start with a quick introduction to the debate on the Over Optimization Penalty for those who live under some sort of information proof bunker and haven't heard a bit about it.